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PPC Specialist
Mannix Marketing. Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), and LinkedIn Ads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing PPC campaigns across multiple platforms, including Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads, while optimizing for key performance metrics. Strong copywriting skills and the ability to analyze data for actionable insights are essential for success in this role.
Highest-signal resume keywords
PPC Campaign ManagementGoogle AdsMicrosoft AdsMeta AdsConversion Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PPC Campaign ManagementConversion TrackingAudience SegmentationData AnalysisCopywriting
Soft Skills
CommunicationCollaborationIndependence
Tools & Technologies
Google Tag ManagerGoogle AnalyticsPlatform Pixels
Industry Keywords
CTRROASCost EfficiencyPerformance ReportingPPC Trends
About the role
Key responsibilities & impact- Build, launch, and manage paid campaigns across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), and LinkedIn Ads
- Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis
- Write and test ad copy and creative
- Set up and maintain conversion tracking and analytics through Google Tag Manager, Google Analytics, and platform pixels
- Prepare performance reports and recommendations, and present them in client meetings alongside account managers
- Partner with account managers to keep campaigns aligned with each client’s business goals
- Stay current on platform updates, algorithm changes, and emerging PPC trends
- Take part in client conversations and use AI tools to support execution
- Manage day-to-day performance of assigned campaigns
Requirements
What you’ll need- 1+ years of hands-on experience managing PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads
- Comfort communicating campaign performance clearly to non-technical clients and teammates
- Strong copywriting skills and the ability to write ad creative that converts
- Working knowledge of conversion tracking, audience segmentation, and retargeting
- Ability to analyze campaign data and turn it into clear recommendations
- Experience with accounts in more than one industry is a plus
- Comfortable working independently in a remote environment while staying aligned with team strategy
- Must be located in the United States
- Must be legally authorized to work in the U.S. without employer sponsorship, now or in the future
Benefits
Comp & perks- Health, dental, and vision insurance
- Simple IRA with a 3% dollar-for-dollar company match
- Paid time off starting at 12 days per year and increasing with tenure, up to 30 days for long-term team members
- Flex time available for life appointments and personal needs
- 9 paid holidays, with the option to swap for a cultural or religious holiday that matters to you
- Fully remote, work from wherever you do your best thinking
- HeyTaco peer recognition program