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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales enablement and training, with a strong focus on implementing sales methodologies like Sandler and ProActive Selling. Proven ability to design and execute development programs, coaching frameworks, and enablement tools that drive measurable results in B2B environments.
Highest-signal resume keywords
Sales Enablement LeadershipSandler CertificationProActive Selling CertificationSalesforce ProficiencyB2B Sales Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Methodology ImplementationCoaching Framework DesignPipeline Stage DefinitionConversation IntelligenceTemplate DesignData AnalysisLearning Journey DevelopmentSales TrainingChange ManagementAgent Workflow Design
Soft Skills
Clear CommunicationInfluencing Without AuthorityCuriosityCoaching SkillsLeadership
Tools & Technologies
SalesforceGainsightBI ToolsCall-Capture ToolsExcel
Certifications & Qualifications
Sandler CertificationProActive Selling Certification
Industry Keywords
B2B SalesMulti-Product SoftwarePaymentsLogisticsVertical SaaSMaritime IndustryShipping Industry
About the role
Key responsibilities & impact- Roll out Sandler, ProActive Selling and JOLT as one Marcura way of selling across every team.
- Equip sales managers to coach to the method in deal reviews and 1:1s.
- Define pipeline stage exit criteria with RevOps and ensure they are live in the CRM and used in deal reviews.
- Run a development programme for current sellers and account managers, including cross-training across products and into account management.
- Define seller development standards with sales leadership and HR, including a published competency framework.
- Design capture templates, coaching scorecards and agent workflows for win/loss, objection and question analysis.
- Run the new-product release path from product through product marketing and enablement to initial deals.
- Prioritise and run enablement programmes, playbooks and certifications.
- Help sellers use Salesforce, Gainsight and call-capture tools effectively.
- Agree a primary success measure with the EVP, Commercial Operations & Growth, and report on it monthly.
- Partner with Product Marketing, RevOps, Customer Success and Sales Managers to align enablement, tooling, playbooks and coaching.
Requirements
What you’ll need- Minimum: educated to degree level, or equivalent professional experience
- Desired: certification in Sandler or ProActive Selling
- Good to have: formal training in coaching, instructional design or change management
- Minimum: 8 years in B2B, including a carried quota in complex, multi-product software, payments, logistics or vertical SaaS
- Minimum: 3 years leading sales enablement, sales effectiveness or sales training
- Minimum: proven record of rolling out a sales method across more than one region and making it stick through sales managers
- Minimum: proven record of using conversation intelligence, prompt or template design, or agent workflows to change what sellers do, with measurable results
- Desired: maritime or shipping industry experience
- Desired: experience building an enablement function from the start
- Good to have: experience in a multi-brand group; experience running a sales kick-off
- Practitioner of Sandler or ProActive Selling; working knowledge of JOLT
- Designs sales stages, exit criteria and meeting types that a CRM and capture tools can track
- Writes capture templates, coaching scorecards and prompts for AI note-taking and agent tools
- Analyses deal data to test a hypothesis, using Salesforce reports, Excel or BI tools
- Builds learning journeys, certifications and assessments
- Coaches the coaches: equips sales managers to run deal reviews and 1:1s to one method
- Influences without authority across product marketing, RevOps and Customer Success
- Clear, plain communicator in writing and in the room, in English
- Leads change by piloting, proving the result, then scaling
- Curious about where sales tooling is heading, and practical about what works now
Benefits
Comp & perks- Exposure to strategic, monetization, and commercial product development.
- Mentorship from experienced product and growth leaders.
- The opportunity to see the full product lifecycle, from discovery to revenue impact.
- The chance to make a measurable impact on business and customer KPIs.
