Director, Integrated Media Strategy

Marketbridge

. Develop and oversee B2B media strategies across a portfolio of client accounts .

Posted 11/5/2026full-timeRemote • United States, CanadaLead💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B media strategies, managing substantial media budgets, and providing strategic direction throughout campaign planning and optimization. Strong analytical skills and the ability to mentor and lead media professionals while fostering collaboration across teams are essential.

Highest-signal resume keywords

B2B Media Strategy DevelopmentProgrammatic AdvertisingMedia Budget ManagementClient Presentation SkillsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningCampaign OptimizationKPI EstablishmentPerformance Data InterpretationMedia Buying

Soft Skills

Excellent CommunicationRelationship ManagementCollaborative MindsetMentorshipStrategic Direction

Tools & Technologies

The Trade DeskDV360Programmatic Platforms

Industry Keywords

B2B Media ChannelsDemand GenerationCampaign PerformanceMedia VendorsAgency Environment

About the role

Key responsibilities & impact

Develop and oversee B2B media strategies across a portfolio of client accounts
Translate client objectives and broader marketing and demand-generation strategies into actionable, full-funnel media plans
Identify and evaluate opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other channels
Provide strategic direction throughout campaign planning, activation, optimization, and reporting
Partner with channel specialists and activation teams to ensure accurate campaign execution
Support in-platform campaign management and optimization when required
Review campaign performance and use data and insights to identify optimization opportunities
Establish campaign measurement frameworks, KPIs, and reporting approaches
Incorporate learnings and performance insights into future planning and recommendations
Serve as a trusted media advisor to clients
Lead or support client conversations about media strategy, planning, campaign performance, and optimization
Present media plans, results, insights, and recommendations
Build understanding of clients’ businesses, industries, audiences, and competitive landscapes
Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships
Build and maintain relationships with B2B media vendors and platform partners
Evaluate vendor capabilities and recommendations
Support media negotiations and secure appropriate rates, placements, and added value
Oversee media budgets and manage investments responsibly
Maintain awareness of new media partners, platforms, tools, and B2B opportunities
Provide guidance, mentorship, and strategic direction to media team members
Review media plans and recommendations for strategic quality, accuracy, and alignment
Support professional development of junior and mid-level team members
Foster collaboration across media, account management, demand strategy, creative, analytics, and other internal teams
Contribute to the evolution of Marketbridge’s media processes, tools, capabilities, and best practices

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus
8+ years of experience in media strategy, planning, and buying, preferably within an agency environment
Strong experience developing and executing media strategies for B2B clients
Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications
Experience working with The Trade Desk, DV360, or comparable programmatic platforms
Experience managing substantial media budgets and working with media vendors and platform partners
Strong analytical skills and experience interpreting media performance data and reporting
Experience leading client presentations and providing strategic media recommendations
Previous experience mentoring, managing, or providing direction to media professionals
Excellent communication, presentation, and relationship-management skills
Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment
A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams
Candidates must be located in Canada or the United States
Candidates must be able to work without visa sponsorship

Benefits

Comp & perks

Flexible PTO
Summer Fridays
Paid parental leave (up to 16 weeks for birthing parents)
Company closure from Christmas to New Year’s
Comprehensive medical benefits
Free premium access to the Calm app
401(k) with a 3% company contribution (US Only)
Life insurance
Long-term disability coverage
AD&D coverage
Professional development fund ($500)
Continuous learning programs
Company-provided laptop and accessories
Monthly Wi-Fi and cell stipend
ChatGPT Enterprise Access
Exclusive discounts through Perkopolis