Freelance Senior B2B Media Strategist

Marketbridge

. Develop integrated paid media strategies aligned with client objectives and go-to-market priorities .

Posted 11/9/2026contractRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated paid media strategies, particularly within the B2B landscape, while effectively translating performance data into actionable insights and commercial recommendations. Proficient in managing media partnerships and optimizing campaign effectiveness across various channels.

Highest-signal resume keywords

B2B Paid Media StrategyData-Driven Campaign PlanningPaid Social Platforms (LinkedIn)Performance Measurement and AttributionClient-Facing Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningBudget ManagementKPI DefinitionCampaign Performance AnalysisLead Generation TacticsProgrammatic AdvertisingAudience Targeting ApproachesReporting FrameworksMedia Best PracticesCommercial Insights

Soft Skills

Confident CommunicationProactive Problem SolvingCollaborationStrategic ThinkingPresentation Skills

Industry Keywords

B2B MediaMedia ActivationContent SyndicationEmerging B2B PlatformsInternational CampaignsAgency CollaborationThought LeadershipMedia PartnershipsCampaign OptimizationCommercial Awareness

About the role

Key responsibilities & impact

Develop integrated paid media strategies aligned with client objectives and go-to-market priorities
Recommend channel mixes across paid social, programmatic, publisher partnerships, content syndication and emerging B2B platforms
Build detailed media plans including budgets, forecasts and performance projections
Define KPIs, measurement frameworks and expected business outcomes
Integrate paid media into campaign and programme planning
Provide clear, data-led media recommendations to clients and internal teams
Present media strategies, plans and performance insights
Translate media performance into commercial impact and support ROI-driven discussions
Brief and collaborate with global media activation partners on campaign execution and optimisation
Review delivery across regions and channels, identify improvements and resolve issues
Monitor performance and recommend changes to improve campaign effectiveness
Provide hands-on platform support where required and agreed
Analyse campaign performance and identify actionable insights
Recommend relevant channels, technologies and approaches to improve client results
Challenge activation partners to explore and validate new approaches
Share specialist knowledge and practical recommendations supporting media best practice
Support new business opportunities with media strategy and planning expertise
Develop media approaches for pitches and proposals
Identify opportunities to expand media scope within existing accounts
Contribute to agency thought leadership in B2B media and demand generation
Collaborate with strategists, content specialists and account teams on integrated campaigns
Align media strategy with creative, messaging and audience targeting
Support internal media capability and best-practice development
Work with colleagues across global business units to align processes and partners

Requirements

What you’ll need

Experienced freelance Senior Media Strategist
Strong understanding of the B2B paid media landscape
Experience managing external media partners or suppliers
Experience developing data-driven media strategies and campaign plans
Strong knowledge of paid social platforms, particularly LinkedIn
Understanding of programmatic advertising, publisher partnerships, and lead generation tactics
Ability to translate performance data into commercial insights and recommendations
Confident client-facing communication and presentation skills
Strong commercial awareness and budget management capability
Ability to balance strategic thinking with practical delivery requirements
Curious and proactive in exploring new media channels and innovations
Experience working within or alongside B2B agencies
Experience supporting enterprise, technology or professional services clients
Experience developing B2B audience targeting approaches
Experience with attribution models, reporting frameworks and performance measurement
Experience collaborating with media buying or activation teams
Experience planning campaigns across international markets
Must be eligible to work in the UK without visa sponsorship

Benefits

Comp & perks

Freelance contract engagement
Hybrid or fully remote work options
Flexible pricing structure based on usual freelance day rate or preferred pricing structure
Expected core working hours of 9am–5:30pm
Opportunity to work with a collaborative team on complex B2B briefs
Equal Opportunity Employer