Marketing Analytics Analyst

Marketbridge

. Collect and extract reporting data from web analytics, paid media, marketing automation, CRM, and campaign systems .

Posted 11/11/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $56,000 - $67,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong analytical skills with advanced proficiency in Microsoft Excel for data preparation, validation, and reporting. Familiarity with web analytics tools and a keen attention to detail ensure accurate data management and insightful reporting.

Highest-signal resume keywords

Advanced Microsoft Excel SkillsData Quality AssuranceWeb Analytics FamiliarityClear Communication SkillsAttention to Detail

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ExtractionData CleansingData NormalizationData ValidationExcel FormulasPivotTablesXLOOKUPVLOOKUPBasic StatisticsSQL

Soft Skills

Strong AccountabilityCuriosityFollow-ThroughTask ManagementCommunication

Tools & Technologies

Google Analytics (GA4)Google Tag ManagerLooker StudioAdobe AnalyticsGoogle AdsLinkedIn Campaign ManagerMicrosoft/Bing AdsAI-Enabled ToolsPowerPoint

Industry Keywords

B2B Marketing MeasurementDigital AnalyticsCampaign PerformanceData-Informed Decision-MakingData Privacy

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Collect and extract reporting data from web analytics, paid media, marketing automation, CRM, and campaign systems
Organize and securely store data for dashboard integration, analysis, and reporting presentations
Prepare, cleanse, normalize, and validate datasets in Excel and approved tools
Check for missing values, duplicates, inconsistent naming, formatting issues, and other data quality concerns; document or escalate issues
Use Excel and approved AI-enabled tools, including ChatGPT or Claude where appropriate, for data preparation, QA, and repeatable workflows
Maintain dashboards and reporting assets by refreshing data and checking filters, calculations, date ranges, and labels
Flag unexpected changes or errors in dashboards and reporting assets
Format and quality-assure dashboards, charts, tables, and reporting presentations
Assist with web analytics tracking QA and troubleshooting, including tags, conversion events, URLs, and reporting behavior
Record tracking findings and work with senior teammates to resolve issues
Coordinate with Strategy, Media, Marketing Technology & Operations, and other internal teams on data sources, KPI definitions, calculations, timelines, and reporting needs
Support recurring and ad hoc reporting requests, internal presentations, proposal materials, and other analytics work
Build technical skills through project work, feedback, training, and certifications in analytics, tagging, visualization, and marketing platforms

Requirements

What you’ll need

Recent graduate or early-career candidate with a degree, diploma, or equivalent learning in analytics, marketing, business, economics, mathematics, statistics, information systems, or a related field
Relevant project, internship, co-op, or work experience is welcome; extensive professional experience is not required
Advanced working knowledge of Microsoft Excel, including formulas, XLOOKUP or VLOOKUP, PivotTables, sorting and filtering, charts, and formatting
Ability to organize and check data using Excel
Strong attention to detail and understanding of accuracy, consistency, and documentation in reporting
Comfort working with structured data and performing basic checks, including comparing totals, identifying blanks or duplicates, standardizing fields, and spotting inconsistent values
Clear written and verbal communication skills
Strong accountability and follow-through; ability to manage tasks, meet deadlines, and raise risks or blockers early
Curiosity about B2B marketing measurement, digital analytics, campaign performance, and data-informed decision-making
Interest in AI-enabled tools and ability to review outputs for accuracy while following data privacy and client requirements
Experience or familiarity with Google Analytics (GA4), Google Tag Manager, Looker or Looker Studio, Adobe Analytics, Adobe Tags/Launch, Google Ads, LinkedIn Campaign Manager, Microsoft/Bing Ads, or other marketing platforms is an asset, but not required
Exposure to SQL, basic statistics, data visualization, or PowerPoint is an asset
Eligible to work in the United States or Canada without visa sponsorship
Able to work EST hours

Benefits

Comp & perks

Flexible PTO
Summer Fridays
Paid parental leave (up to 16 weeks for birthing parents)
Company closed from Christmas to New Year's
Comprehensive medical benefits
Free premium access to the Calm app
401(k) with a 3% company contribution (US Only)
Life insurance
Long-term disability coverage
AD&D coverage
Professional development fund ($500)
Continuous learning programs
Company-provided laptop and accessories
Monthly Wi-Fi and cell stipend
Exclusive discounts through Perkopolis