Senior Manager, Category Analytics

Markwins Beauty Brands

. Own and manage Walmart Scintilla data assets end to end, including category segmentation, data governance, reporting accuracy, and performance analysis for 30,000+ SKUs .

Posted 9/19/2026full-timeBentonville • United StatesSenior💰 $125,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in data analysis and reporting within the consumer packaged goods industry, leveraging Walmart Scintilla data to drive strategic insights and business performance. Proficient in advanced Excel techniques and data visualization to communicate actionable recommendations effectively.

Highest-signal resume keywords

Walmart Scintilla Data ManagementAdvanced Excel SkillsData Analysis and ReportingConsumer Packaged Goods ExpertiseCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data GovernancePerformance AnalysisKPI MeasurementData VisualizationData ModelingVLOOKUP/XLOOKUPPivot TablesDashboard ReportingData ExtractionData Structuring

Soft Skills

StorytellingInfluencing StakeholdersStrategic ThinkingChange LeadershipExecutive Communication

Tools & Technologies

Microsoft Office SuiteScintillaRetail LinkSupplier OneNielsenIQCircana (IRI)NPDNumeratorSpectra

Industry Keywords

Consumer Packaged GoodsSKU ManagementBusiness Performance ReportingCompetitive AnalysisMarket Trends

Tech Stack

Tools & technologies

VBA

About the role

Key responsibilities & impact

Own and manage Walmart Scintilla data assets end to end, including category segmentation, data governance, reporting accuracy, and performance analysis for 30,000+ SKUs
Develop and deliver weekly, monthly, quarterly, and annual business performance reporting sourced from Scintilla
Analyze large, complex datasets to uncover actionable insights, identify emerging trends, assess business risks, and recommend growth opportunities
Provide data-driven analysis and strategic insights for business initiatives and go-to-market strategies
Lead analytic initiatives that transform complex data into actionable recommendations
Establish best practices for deep-dive analytics, dashboard design, KPI measurement, and scalable reporting frameworks
Align cross-functional objectives, monitor performance metrics, and adapt strategies to evolving business needs
Increase visibility into Walmart KPIs, scorecards, and benchmarks
Communicate insights, trends, and strategic recommendations to leadership through storytelling and data visualization
Analyze category performance, competitive landscape, brand share, pricing architecture, SKU productivity, assortment optimization, consumer trends, and whitespace opportunities
Manage item creation and ongoing maintenance for portfolio products, including initial eCommerce product page content
Serve as the internal subject matter expert on Scintilla and train cross-functional partners as needed
Perform other duties as needed and directed by management
Report directly to the VP, Walmart

Requirements

What you’ll need

7+ years of analytical experience within the consumer packaged goods (CPG) industry, supporting the Walmart business
Bachelor's degree in Business, Marketing, Analytics, Economics, or a related discipline
Hands-on experience working with Walmart Scintilla data required, including category, shopper, and performance analytics
Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
Expert-level Excel skills, including VLOOKUP/XLOOKUP, INDEX MATCH, Pivot Tables, advanced conditional formatting, dashboard reporting, macros, VBA, and data modeling/simulation techniques
Strong knowledge of syndicated and retailer data sources, including POS, loyalty/card, panel, and demographic datasets
Experience leveraging platforms such as Scintilla, NielsenIQ, Circana (IRI), NPD, Numerator, and Spectra
Ability to translate complex data into clear, high-impact insights
Ability to independently source, interpret, and synthesize data and influence stakeholders across all levels
Advanced hands-on data analysis skills, including extracting, structuring, and analyzing large and complex datasets
Hands-on proficiency with Scintilla, including Channel Performance, Shopper Behavior, and Customer Perception modules
Working knowledge of how Scintilla connects to Retail Link and Supplier One
Proven experience developing insights from raw data and delivering concise, actionable recommendations
Experience working in SKU-intensive or highly complex product environments
Ability to lead through influence and drive decision-making through clear communication, storytelling, and data-driven narratives
Knowledge of strategic thinking, business planning, data-driven decision-making, business and financial acumen, analytical and problem-solving skills, project and program management, cross-functional collaboration, stakeholder management, change leadership, executive communication, and retailer platform fluency
Familiarity with Retail Link and Supplier One is a plus

Benefits

Comp & perks

Employer-paid health benefits
401k match
Comprehensive benefits package
Benefits typically offered only to full-time employees