Assistant Marketing Manager – Virtual

Marriott Vacations Worldwide

. Manage day-to-day activities and develop the competence and performance of the marketing workforce .

Posted 10/2/2026full-timeOrlando • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing marketing teams, developing strategic plans, and analyzing performance metrics to drive results. Proficient in building relationships with sales management and implementing effective training and incentive programs.

Highest-signal resume keywords

5+ Years Payroll And Reporting ExperienceSales And Marketing Concepts KnowledgeTeam Management And DevelopmentPerformance Analysis And ImprovementEffective Communication And Customer Service Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance AnalysisStrategic PlanningRecruiting And SelectionTraining And DevelopmentBudget ManagementData AnalysisConflict ResolutionIncentive Program DevelopmentPerformance ReviewWorkflow Development

Soft Skills

Coaching And MentoringRelationship BuildingAdaptabilityProblem SolvingTeam Motivation

Tools & Technologies

MARSHAPMSSFANGSDelphiPoint Of SaleHR Technology

Industry Keywords

Sales ManagementMarketing RegulationsCustomer ExperienceTour Flow ManagementResort Operations

Tech Stack

Tools & technologies

Delphi

About the role

Key responsibilities & impact

Manage day-to-day activities and develop the competence and performance of the marketing workforce
Delegate work and manage recruiting, selection, training, motivation, rewards, coaching, conflict, and performance
Analyze data and reports to monitor tour flow and team/unit performance
Develop, recommend, and implement solutions to increase tours generated
Build and maintain relationships with sales management and the sales force
Communicate marketing strategies and solutions to the sales force
Develop and implement strategic plans, including budgets, site goals, and forecasts
Coordinate with marketing operations and site marketing programs on initiatives to increase channel production
Develop strategies and incentive programs to meet or exceed budgeted numbers
Identify production trends and implement solutions when targets are missed
Use individual and team production reports, including VPG, close rate, employee satisfaction, and customer experience reports
Build relationships between sales management and marketing to clarify tour eligibility and participation details
Build partnerships with resort operations, hotel linkage, and OPC vendors
Prepare and conduct team meetings
Measure performance against goals and hold marketing associates accountable
Coach, mentor, reward, recognize, and motivate associates
Observe strengths and development opportunities through ride-alongs, shadowing, and monitoring
Provide on-call support when not on site
Review best practices and publications to train and coach associates
Conduct performance reviews and create development and promotion plans
Manage underperformance through performance plans and progressive discipline
Address associate questions and issues and mediate team conflicts
Monitor and amend standard practices
Deliver and coordinate training programs
Develop and review workflow, lead distribution, reward, recognition, and discipline policies and procedures
Participate in interviews and selection processes
Develop compensation plans for marketing teams
Comply with state and federal marketing regulations, including the Do Not Call registry
Prepare plans and actions for management meetings
Order, track, stock, and replenish marketing collateral and supplies
Perform other duties as assigned

Requirements

What you’ll need

5+ years of payroll and reporting experience for Regional Sales and Marketing Divisions required
High School diploma or GED, or 2 years of equivalent work experience
Minimum 2 years experience in a similar position
Proficiency in reading and writing English
Additional language required for certain positions
Willingness to work in close contact with the general public in sales and marketing situations requiring strong communication and customer service skills
Openness to adapting to different cultural contexts based on location
Willingness to travel 20% to 50% of the time
Willingness to work weekends and holidays as required by business needs
Knowledge of sales and marketing concepts, including principles and methods for showing, promoting and selling products or services
Ability to understand the business needs and basic concepts of Sales and Marketing and Resort Operations
Computer skills using job-specific hardware and software such as MARSHA, PMS, SFA, NGS, Delphi, Point of Sale, and HR technology
Reading comprehension of work-related documents
Effective writing skills

Benefits

Comp & perks

Equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture