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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Google Ads and YouTube Ads management, focusing on campaign strategy, performance optimization, and data-driven decision-making. Proficient in conversion tracking and analytics tools to enhance measurement and attribution for effective advertising.
Highest-signal resume keywords
Google Ads ManagementYouTube Ads ExperiencePerformance OptimizationData AnalysisConversion Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Strategy DevelopmentBidding StrategiesAudience SegmentationBudget AllocationCPA TargetingROAS ManagementTroubleshooting CampaignsPerformance-Based BiddingData Quality AnalysisAnalytical Problem-Solving
Soft Skills
Clear CommunicationIndependent OperationEffective Prioritization
Tools & Technologies
GA4NorthbeamExcelGoogle Sheets
Industry Keywords
DTCECommerceSubscriptionConsumer BrandPaid MediaAI-Driven Advertising
About the role
Key responsibilities & impact- Own and scale the day-to-day performance of Google Ads and YouTube Ads channels
- Deploy budgets effectively to hit CPA, acquisition volume, and revenue targets while identifying opportunities to scale efficiently
- Develop and execute campaign strategies across keyword targeting, bidding strategies, audience segmentation, campaign structure, and budget allocation
- Build and lead a structured testing roadmap across ad copy, creative, landing pages, audiences, and bidding strategies
- Analyze and optimize full-funnel performance to identify trends, diagnose account inefficiencies, investigate fluctuations, improve conversion rates, and drive profitable growth
- Strengthen measurement and attribution by optimizing conversion tracking, improving signal quality, and partnering with Analytics to ensure accurate reporting and effective performance-based bidding
- Collaborate with Growth and Creative on campaign performance and funnel efficiency
- Keep up with changes in search, paid media, and AI-driven advertising
Requirements
What you’ll need- 3–5+ years of hands-on Google Ads experience, ideally at a fast-growing DTC, eCommerce, subscription, or consumer brand, with a track record of improving performance and scaling acquisition
- Deep expertise in paid search and Google Ads, with the ability to independently build, manage, troubleshoot, and optimize campaigns and translate business objectives into effective channel strategy
- Experience with YouTube Ads is strongly preferred
- Proven ability to own performance against CPA and ROAS targets, balancing acquisition volume, revenue growth, and efficiency while making sound decisions about when and where to scale spend
- Strong analytical skills and a data-driven approach to problem-solving
- Advanced proficiency in Excel or Google Sheets
- Experience using GA4, Northbeam, or similar analytics and attribution tools
- Deep understanding of conversion tracking and measurement, including attribution, conversion signals, and performance-based bidding
- Ability to identify data quality issues and turn insights into actionable improvements
- Ability to operate independently, prioritize effectively, communicate clearly, and move work forward in a fast-paced startup environment
Benefits
Comp & perks- Competitive Compensation - We offer a strong salary and benefits package, tailored to attract top talent
- Remote Work Environment - Our team is remote, offering full flexibility to work from home
- Autonomy & Ownership - You’ll have the freedom to run your own systems and make real impact
- Time Off - 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
- Parental Leave - Generous paid parental leave for growing families
- Health Benefits - 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
- 401(k) - Company-sponsored plan with a 2% match through Guideline (elective participation)
- $200 Annual Superpower Membership
- Growth & Development - We invest in your professional development with ongoing learning opportunities