Head of Loyalty

Marsello

. Lead Marsello’s brand and market position .

Posted 9/23/2026full-timeRemote • New ZealandLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading loyalty marketing initiatives and building effective teams, with a focus on translating complex loyalty programs into accessible solutions for small and medium-sized businesses. Proven ability to connect loyalty strategies to business growth while collaborating across product, marketing, and customer success functions.

Highest-signal resume keywords

Loyalty Program DesignBrand OwnershipProduct DevelopmentPeople LeadershipCommercial Judgement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Team-BuildingCoachingCollaboration

Industry Keywords

Loyalty MarketingTarget AudienceCustomer SuccessSales StrategyMarket Positioning

About the role

Key responsibilities & impact

Lead Marsello’s brand and market position
Define the company’s target audience, loyalty point of view and consistent messaging across website, product, sales and customer success
Own lead volume and pipeline from Marsello’s channels
Set the vision for a new loyalty marketing product
Translate enterprise-grade loyalty sophistication into simple tools for small and medium-sized businesses
Collaborate with the Product team to develop the product and make it a growth engine
Build and lead a team of six direct reports across Product and Marketing
Set team standards, direction and coaching
Shape how Product, Marketing, Customer Success and Sales approach customer loyalty
Represent Marsello externally with customers, partners and the wider loyalty community
Participate as a member of the executive team

Requirements

What you’ll need

First-hand experience designing, leading or working closely with a sophisticated loyalty programme
Track record of owning a brand or proposition, ideally through a repositioning
Experience building or leading a product from concept to market
Genuine people leadership and team-building experience
Commercial judgement connecting loyalty work to growth
Interest in helping small and medium-sized businesses succeed
Wellington based; although currently remote, the majority of the team are based in Wellington and the role requires collaboration with ease

Benefits

Comp & perks

Genuine flexibility in how and where you work
Health insurance
Wellness allowance
Technology allowance
A day off for your birthday