Brand and Social Specialist

Marsh McLennan

. Implement and elevate Marsh’s Pacific organic social media strategy across LinkedIn and other relevant owned channels .

Posted 9/29/2026full-timeSydney • AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in LinkedIn organic strategy and content development, with strong capabilities in short-form copywriting and storytelling for professional audiences. Proven ability to manage social media campaigns and employee advocacy initiatives while adhering to governance and regulatory standards.

Highest-signal resume keywords

LinkedIn Organic StrategyContent DevelopmentShort-Form CopywritingSocial Publishing ToolsEmployee Advocacy Initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyPerformance TrackingVideo CoordinationEditingStorytelling

Soft Skills

CollaborationEngagementGovernance Awareness

Tools & Technologies

Social Media Analytics ToolsContent Management Systems

Certifications & Qualifications

Criminal & Bankruptcy Check

Industry Keywords

Digital CommunicationsProfessional ServicesMatrixed OrganizationConfidentialityPrivacy Regulations

About the role

Key responsibilities & impact

Implement and elevate Marsh’s Pacific organic social media strategy across LinkedIn and other relevant owned channels
Tailor content to AU/NZ audiences and align it with brand and business priorities
Own the LinkedIn content strategy and calendar, including themes, series and campaigns
Produce, edit and publish posts, long-form articles, native-video scripts and image/carousel concepts
Localise and repurpose global and regional assets for cultural relevance
Roll out and run the Pacific employee advocacy program, including toolkits, playbooks, training and prompts
Monitor and engage with the LinkedIn community according to governance guidelines and SLAs
Respond to or escalate community activity and identify engagement opportunities and thought leaders
Track performance and deliver regular reporting and actionable insights
Maintain dashboards and contribute Pacific results to enterprise reporting cycles
Report to the Brand and Communications Leader, Pacific, with a dotted line to the enterprise Social Media Centre of Excellence
Support commercial and strategic objectives across the Pacific region

Requirements

What you’ll need

Approximately 3–4+ years’ experience in social media, digital communications or related roles, ideally within professional services or a large matrixed organisation
Demonstrable expertise in LinkedIn organic strategy, content development and growth tactics
Strong short-form copywriting, editing and storytelling skills for professional audiences
Experience delivering LinkedIn-first organic campaigns and/or employee advocacy initiatives
Experience using social publishing and analytics tools to report on performance
Ability to work effectively across functions in a matrixed environment
Experience supporting executive/leader profiling programs is a standout qualification
Capability to brief and coordinate short-form video and creative assets with designers, videographers or agencies
Strong governance and risk awareness
Understanding of confidentiality, privacy and regulatory considerations in professional services social activity
Appropriate approval to work in Australia
Successful applicants must complete a Criminal & Bankruptcy check prior to commencing employment

Benefits

Comp & perks

Professional development opportunities
Interesting work
Supportive leaders
Vibrant and inclusive culture
Career opportunities
Benefits and rewards to enhance well-being
Flexible work environment
Flexibility to work remotely
Collaboration, connections and professional development benefits of working together in the office