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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content marketing and editorial strategy, with a strong focus on producing engaging and technically accurate content for B2B financial services. Proficient in managing editorial calendars, collaborating with subject matter experts, and utilizing performance data to refine content strategies.
Highest-signal resume keywords
Content MarketingEditorial StrategySEO Best PracticesB2B Financial ServicesEmail Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent DevelopmentThought LeadershipTechnical WritingContent LocalizationPerformance Data AnalysisEditorial Calendar ManagementStakeholder ManagementLong-Form WritingWeb Analytics
Soft Skills
Exceptional WritingEditing SkillsCollaborationCommunicationConfidence with Experts
Tools & Technologies
CanvaAdobe Creative CloudVyondCMSEmail Platforms
Industry Keywords
Risk ManagementCommercial InsuranceMembership ProductsSubscription ProductsB2B Consulting
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Lead Risk Passport content globally
- Set editorial direction and produce content that builds awareness, attracts new members and keeps existing members engaged throughout membership
- Own the Risk Passport content strategy and editorial calendar aligned with global marketing objectives and campaign priorities
- Define content pillars, formats and tone of voice for each audience and member lifecycle stage
- Develop thought leadership in partnership with Marsh Risk Consulting specialists
- Write and maintain website and landing page copy using SEO best practices
- Lead the member email programme, including newsletters and product update communications
- Write video scripts, webinar and event content, and social copy
- Support creation of sales enablement content for Client Executives and regional teams
- Brief and collaborate with in-house designers and external partners on visual assets
- Act as guardian of Risk Passport messaging and terminology
- Produce localisation-ready master content and support regional marketing teams adapting it for their markets
- Work with risk consultants and subject matter experts to source insight and ensure technical accuracy
- Manage review and approval with legal, compliance and brand teams
- Set content KPIs, track engagement and conversion, refine the content mix and report on impact
Requirements
What you’ll need- Extensive experience in content marketing, editorial or copywriting, ideally in B2B financial services, insurance, consulting or professional services
- Portfolio showing long-form thought leadership, web copy, email and scripts
- Exceptional writing and editing in English
- Ability to make technical subjects clear and engaging without oversimplifying
- Confidence working with senior subject matter experts and turning their knowledge into compelling content
- Experience running an editorial calendar and managing stakeholders across multiple regions
- Comfort using performance data from email platforms and web analytics
- Knowledge of commercial insurance, risk management or challenges facing SMEs
- An additional European language
- Experience with membership or subscription products and lifecycle content
- Experience localising content for global markets
- Working knowledge of Canva, Adobe Creative Cloud or Vyond
- CMS experience
- Responsible use of AI tools in content workflows
- Must work at least three days per week in the office or onsite with clients
Benefits
Comp & perks- Professional development opportunities
- Interesting work
- Supportive leaders
- Vibrant and inclusive culture
- Flexible work environment
- Benefits and rewards to enhance well-being
- Flexibility of working remotely
- Collaboration, connections and professional development benefits of working together in the office
- Reasonable adjustments for candidates with disabilities