Marketing Lead

Marsh McLennan

. Serve as consultative point of contact for clients regarding coverages and marketing matters.

Posted 11/4/2026full-timeFort Lauderdale • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive knowledge of insurance markets, policies, and coverage issues while effectively managing client relationships and leading marketing strategies. Proficient in negotiation, communication, and organizational skills to enhance team productivity and client satisfaction.

Highest-signal resume keywords

Insurance Industry ExperienceInsurance LicenseClient Relationship ManagementNegotiation SkillsLeadership Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market KnowledgeCoverage AnalysisProposal PreparationRenewal Strategy DevelopmentRisk Transfer Alternatives

Soft Skills

Strong Communication SkillsInterpersonal SkillsOrganizational SkillsPersuasion SkillsProblem Solving Skills

Tools & Technologies

Client Management SystemsMicrosoft Office Suite

Certifications & Qualifications

Insurance License

Industry Keywords

Insurance ProductsRisk ManagementSales StrategiesClient Needs AnalysisMarket Negotiation

About the role

Key responsibilities & impact

Serve as consultative point of contact for clients regarding coverages and marketing matters.
Identify client needs and provide recommendations with supporting rationale.
Assist producers in sales efforts, including responding to Requests for Proposals, participating in prospect meetings, and selling additional lines and endorsements.
Build and maintain client and carrier relationships by phone, email, and in person.
Develop marketplace knowledge and provide alternatives for risk transfer.
Coordinate with local and national leadership on line-of-business strategy and initiatives.
Negotiate pricing, policy conditions, and terms with carriers, and select the best carrier(s) within marketing guidelines.
Collect client information and provide coverage-needs analyses and recommendations.
Develop and lead marketing and renewal strategies with account team members and carrier representatives.
Lead renewal processes and prepare applications and submissions to appropriate markets.
Prepare proposals, finance agreements, and presentations.
Present coverage and renewal recommendations to clients.
Lead renewal strategy, mid-year reviews, and annual stewardship meetings as requested.
Visit prospects and clients with producers or teammates as required.
Use client management systems and relevant technology platforms.
Attend seminars, classes, and carrier meetings to learn about products and legislative changes.
Serve as a resource on insurance carrier products and programs.
Mentor and train account team members.
Provide interim marketing or technical support to account teams as required.

Requirements

What you’ll need

Five years of relevant insurance industry experience.
Appropriate insurance license(s).
Considerable knowledge of markets, policies and coverage issues for all states and industries serviced.
Organizational skills to plan and prioritize workload, and to oversee application of work flows and procedures.
Leadership skills, service, and team orientation to provide direction, praise, constructive feedback, and development to employees in a way that maximizes productivity and team morale.
Strong communication and interpersonal skills to build and maintain positive business relationships with clients, market contacts, and internal teammates.
Strong persuasion skills and tact to obtain information, negotiate with markets, obtain commitment or payments due from others, and motivate staff.
Discretion and problem solving skills to analyze client information, proposal competitiveness, etc., and to resolve client, market, and employee relations problems.
Demonstrated proficiency in basic computer applications such as Microsoft Office Suite.
Ability to travel overnight.

Benefits

Comp & perks

Generous time off, including personal and volunteering.
Tuition reimbursement and professional development opportunities.
Hybrid work.
Charitable contribution match programs.
Stock purchase opportunities.