Senior Marketing Specialist

Marsh McLennan

. Develop clear, differentiated positioning and messaging frameworks for products, solutions, and platforms .

Posted 9/24/2026full-timeUnited StatesSenior💰 $91,000 - $182,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and go-to-market strategy, with a strong focus on developing positioning, messaging, and sales enablement materials that drive business results. Proven ability to analyze market trends and performance data to inform strategic decisions and enhance brand credibility.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategySales Enablement MaterialsAnalytical SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging FrameworksMarket AnalysisKPI SettingCampaign Development

Soft Skills

Excellent Written CommunicationVerbal CommunicationPresentation SkillsPrioritizationCollaboration

Tools & Technologies

Sales ToolsMarketing ContentThought Leadership Materials

Industry Keywords

InsuranceInsurtechFinancial ServicesB2B MarketingBroker Dynamics

About the role

Key responsibilities & impact

Develop clear, differentiated positioning and messaging frameworks for products, solutions, and platforms
Ensure consistent messaging across all channels and touchpoints
Lead go-to-market strategy for new products, enhancements, and features
Define target segments, buyer personas, and customer profiles
Develop launch playbooks aligned with cross-functional goals and timelines
Create and maintain education and sales tools, including thought leadership, one-pagers, case studies, and product guides
Equip business and sales teams with targeted value propositions and competitive messaging
Partner with sales to develop regional-specific targeted campaigns
Monitor the competitive landscape and synthesize insights into actionable strategy
Analyze marketing results and customer impact to inform positioning and roadmap priorities
Track market trends and broker/insured behavior to identify marketing opportunities
Develop thought-leadership and educational materials with marketing content teams and carrier partners
Partner with publications and associations on thought-leadership and campaigns
Contribute to initiatives that elevate brand credibility and market authority
Consider impacted regions and markets in content, campaigns, and go-to-market strategies
Collaborate with business, sales, operations, and leadership on strategy and priorities
Serve as a marketing stakeholder with leadership
Set clear KPIs and measure marketing impact
Lead planning and execution of client-facing events
Partner with sales and business teams on industry conference participation

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field
Significant experience in product marketing, go-to-market strategy, integrated marketing, or a related discipline
Proven ability to develop product positioning, messaging, and sales enablement materials that drive business results
Experience partnering cross-functionally with sales, product, operations, and senior leadership
Strong analytical skills with the ability to translate market and performance data into actionable marketing strategy
Excellent written, verbal, and presentation skills
Demonstrated ability to manage multiple priorities in a fast-paced, matrixed environment
Experience in insurance, insurtech, financial services, or a related B2B industry
Familiarity with broker and insured audiences and market dynamics
Experience supporting global or multi-regional go-to-market initiatives
Experience leading thought leadership and external visibility programs

Benefits

Comp & perks

Professional development opportunities
Interesting work and supportive leaders
Vibrant and inclusive culture
Career opportunities
Health and welfare benefits
Tuition assistance
401K savings
Other retirement programs
Employee assistance programs
Flexible hybrid work environment
Performance-based incentives may be available