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Senior Social Media Specialist
Marsh McLennan. Lead Marsh’s executive social media program in partnership with Executive Communications, Marketing, and key stakeholders .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing social media strategies tailored for executive leadership, with a strong focus on thought leadership, stakeholder management, and content creation. Proven ability to translate complex business topics into engaging narratives while building executive presence and brand expression across a global organization.
Highest-signal resume keywords
Social Media Strategy DevelopmentExecutive Thought Leadership ProgramsStakeholder ManagementContent Creation and Editorial JudgmentStrategic Direction and Capability Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent StrategyEditorial Calendar DevelopmentPerformance Insights AnalysisB2B CommunicationBrand StorytellingPlaybook DevelopmentStrategic ThinkingAnalytical CapabilitiesCreative Perspective
Soft Skills
Excellent Writing and Editing SkillsInfluencing and Trust BuildingAlignment of PrioritiesStrong Stakeholder ManagementAbility to Translate Complex Topics
Industry Keywords
Global B2BProfessional ServicesEmployer Brand MarketingExecutive CommunicationsSocial Media EngagementMatrixed OrganizationEnterprise InitiativesPartnershipsFlagship EventsEmerging Formats
About the role
Key responsibilities & impact- Lead Marsh’s executive social media program in partnership with Executive Communications, Marketing, and key stakeholders
- Build executive presence, visibility, influence, and thought leadership across the firm
- Develop and execute tailored social media strategies for Marsh business CEOs and select Executive Committee members
- Translate business priorities and leadership perspectives into thought leadership and platform-native storytelling
- Build editorial calendars, content plans, and activation strategies
- Develop scalable frameworks, playbooks, and best practices for social media leaders across businesses and regions
- Lead the firm’s employer brand social media strategy with Talent Acquisition and Employer Brand Marketing
- Build content strategies showcasing Marsh’s culture, colleagues, and careers
- Lead social media strategy and activation for enterprise initiatives, partnerships, and events
- Develop integrated activation plans connecting enterprise priorities, executive participation, and audience interests before, during, and after programs
Requirements
What you’ll need- 5-7 years of experience developing and delivering social media strategies within a global B2B or professional services organization
- Proven experience leading executive social media and thought leadership programs, including working directly with senior executives
- Excellent writing and editing skills
- Ability to translate complex business topics into compelling content and reflect the distinct voices of senior leaders
- Excellent stakeholder management skills
- Ability to influence, build trust and align priorities across a complex, matrixed organization
- Strong editorial judgment, strategic thinking and analytical capabilities
- Ability to turn performance insights into actionable recommendations
- Track record of building executive social media programs that deliver meaningful engagement with priority audiences
- Experience shaping social media brand expression across a global organization, including developing standards, templates and playbooks
- Experience connecting executive, corporate and employer brand storytelling into coordinated enterprise programs
- Demonstrated ability to turn major partnerships and flagship events into sustained social media engagement
- Experience setting strategic direction for others and building capabilities across business and regional teams
- Strong creative perspective
- Ability to assess emerging formats and platform developments and apply them effectively in a B2B environment
Benefits
Comp & perks- Professional development opportunities
- Interesting work
- Supportive leaders
- Vibrant and inclusive culture
- Flexible work environment
- Benefits and rewards to enhance well-being
- Flexibility of working remotely
- Collaboration, connections and professional development benefits of working together in the office