Performance Marketing Manager

Martell Mumm Perrier-Jouët

. Serve as the strategic partner and driver of demand generation across Martell Media and Pink Skirt Project .

Posted 11/9/2026full-timeRemote • CanadaMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and paid acquisition strategies across multiple platforms, with a strong focus on optimizing funnels and driving measurable revenue outcomes. Proven ability to collaborate with sales teams and creative partners to enhance lead quality and conversion rates.

Highest-signal resume keywords

Paid Media ManagementFunnel OptimizationCampaign AnalyticsConversion Rate OptimizationCollaboration With Sales Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid AcquisitionCampaign PlanningA/B TestingCPL AnalysisCTR AnalysisCVR AnalysisMQL ProductionLead Flow ManagementPerformance MarketingAttribution Modeling

Soft Skills

Player-Coach MindsetHigh-Judgment Decision MakingAgile Testing Approach

Tools & Technologies

Meta AdsGoogle AdsLinkedIn AdsYouTubeInstagramTikTokEmail MarketingSMS MarketingAnalytics PlatformsCreative Design Tools

Industry Keywords

Demand GenerationRevenue GrowthLead QualityMarketing SequencingConversion Paths

About the role

Key responsibilities & impact

Serve as the strategic partner and driver of demand generation across Martell Media and Pink Skirt Project
Own paid media, funnels, analytics, and channel performance end-to-end
Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels
Plan, launch, and optimize campaigns, including budget, targeting, creative testing, and performance
Drive predictable MQL production tied to pipeline and revenue
Track and improve CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution
Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences
Design and run A/B tests across pages, creatives, and conversion paths
Identify conversion gaps and improve lead quality and conversion rates
Collaborate with sales to gather lead-quality feedback and refine messaging, positioning, and creative direction
Scale distribution across YouTube, Instagram, LinkedIn, TikTok, email, newsletters, and SMS
Partner with creative, writing, design, and video teams on high-quality, on-brand, conversion-driven output
Align marketing sequencing with launch calendars and revenue goals
Optimize campaigns and channels for measurable pipeline and revenue outcomes

Requirements

What you’ll need

Senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems
Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms
Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution
Proven ability to build and optimize high-converting funnels and iterate quickly based on data
Experience working closely with sales teams to refine messaging and improve conversion
Player-coach mindset, able to build systems while personally executing at a high level
High-judgment operator who moves fast, tests aggressively, and scales what works
Obsessed with turning attention into MQLs, and MQLs into revenue