Creative Director

Matchnode

. Set Matchnode’s creative point of view for digital health advertising and marketing .

Posted 11/10/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative strategy for digital health advertising, with a focus on paid social channels and performance-driven outcomes. Proficient in writing and editing compelling copy across various formats while leveraging AI and automation for enhanced creative processes.

Highest-signal resume keywords

Creative Strategy DevelopmentPaid Social AdvertisingCopywriting and EditingCreative Direction and LeadershipPerformance Metrics Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyCopywritingContent DirectionCampaign DevelopmentPerformance AnalysisCreative TestingVideo ProductionAudience Insight AnalysisLanding Page OptimizationAI and Automation Utilization

Soft Skills

Team LeadershipCoachingClient PresentationCollaborationFeedback Management

Tools & Technologies

MetaInstagramTikTokYouTubeAnalytics PlatformsCreative Automation Tools

Industry Keywords

Digital Health AdvertisingCreative ProcessPaid MediaConversion MetricsUser-Generated Content

About the role

Key responsibilities & impact

Set Matchnode’s creative point of view for digital health advertising and marketing
Lead the creative team and establish standards for ideas, writing, and craft across accounts
Translate complex health services into clear, empathetic language
Own creative strategy for paid social and other paid channels
Bring cultural moments, platform shifts, and category trends into the work
Turn audience insight, funnel data, and competitive gaps into campaign platforms
Own the creative roadmap with Paid Media
Carry winning ideas through landing pages and conversion assets
Build a culture connecting creative work to outcomes
Write and edit headlines, hooks, scripts, and landing page copy as needed
Direct static, carousel, motion, short-form video, UGC, clinician explainer, demo, and patient-story work
Partner with Paid Media and Analytics to run structured creative testing
Review performance at concept, message, format, and asset levels
Turn test results into recommendations and document learnings
Monitor creative fatigue and maintain a pipeline of fresh concepts and variations
Lead creative discovery, concept presentations, and performance reviews with clients
Partner with account management and Paid Media on recommendations, quality, and delivery
Coach internal creatives and external partners
Oversee briefing, creative process, feedback, approvals, workload, and production schedules
Use AI and automation for research synthesis, ideation, variations, and production where appropriate
Support new business and account growth through concepts, case studies, and creative recommendations
Help leadership scope and price creative work realistically

Requirements

What you’ll need

No explicit educational credential or minimum years of experience stated
Experience leading creative direction and teams is implied by the role responsibilities, but no explicit minimum is provided
Ability to develop creative strategy for paid social channels including Meta, Instagram, TikTok, and YouTube
Ability to write and edit headlines, hooks, scripts, and landing page copy
Experience directing statics, carousels, motion, short-form video, creator content (UGC), clinician explainers, demos, and patient stories
Ability to partner with Paid Media and Analytics on structured creative testing
Ability to evaluate attention, click, conversion, cost per qualified acquisition, and downstream performance metrics
Ability to lead client discovery, concept presentations, and performance reviews
Ability to coach internal creatives and external partners
Ability to oversee briefing, feedback, approvals, workload, production schedules, budgets, and deadlines
Ability to use AI and automation with human review for accuracy, originality, brand fit, and sensitive content