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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing digital advertising campaigns across platforms such as Meta Ads and Google Ads, with a strong focus on performance metrics and data-driven decision-making. Proficient in conversion tracking, attribution, and delivering clear insights to clients and team members.
Highest-signal resume keywords
Media Buying ExperienceMeta Ads ManagerGoogle AdsConversion TrackingPerformance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementBudget ManagementPerformance Metrics MonitoringA/B TestingData Analysis
Soft Skills
OrganizedDetail-OrientedClear CommunicationIndependent Work
Tools & Technologies
Meta AdsGoogle AdsTikTokLinkedInAI Tools
Industry Keywords
CPACACROASCTRAttribution
About the role
Key responsibilities & impact- Build, launch, and QA campaigns across Meta and Google Ads, plus TikTok and LinkedIn when needed
- Manage budgets and pacing daily across several client accounts
- Monitor CPA, CAC, ROAS, CTR, and conversion rate and act on performance data
- Plan and run tests on creative, audiences, bidding, and landing pages
- Share testing insights and recommendations with the team and clients
- Collaborate with the creative team on future content based on performance
- Identify growth opportunities
- Prepare client-ready reports explaining results in plain language
- Troubleshoot tracking, attribution, and delivery issues
- Monitor platform changes and use AI tools and automation to improve efficiency
Requirements
What you’ll need- 2 to 4 years of hands-on media buying experience, running your own campaigns and budgets
- Know Meta Ads Manager and Google Ads well
- TikTok or LinkedIn experience is a bonus
- Certifications are a plus
- Experience managing several accounts at once, ideally at an agency
- Ability to use numbers to decide what to change next
- Understanding of conversion tracking and attribution
- Organized, detail-oriented, and able to stay ahead of deadlines
- Clear and early communication with teammates and clients
- Ability to work independently in a remote setup
Benefits
Comp & perks- Competitive salary plus performance-based bonuses
- Fully remote, flexible work
- Training and development
- Annual educational stipend
- Room to grow with a team that's growing
- A culture that welcomes experiments and new tools (AI included!)
- A fun, ambitious team that cares about driving results for our clients