Marketing Leader

Matrix Global

. Develop and execute an integrated marketing strategy focused on pipeline generation and revenue growth .

Posted 9/29/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that drive pipeline generation and revenue growth, with a strong focus on digital marketing, content creation, and analytics. Proven ability to manage strategic partnerships and optimize marketing performance through data-driven insights.

Highest-signal resume keywords

B2B Marketing ExperienceDemand GenerationDigital MarketingMarketing AutomationContent Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationAccount-Based MarketingCampaign Performance OptimizationSEOSEMConversion OptimizationAnalyticsProject ManagementRevenue GrowthMarket Positioning

Soft Skills

Communication SkillsStorytelling AbilitiesAnalytical SkillsCollaborationLeadership

Tools & Technologies

HubSpotSalesforceMarketoGoogle AnalyticsLinkedIn Campaign Manager

Industry Keywords

SaaSFintechCybersecurityTechnologyHigh-Growth Environments

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Develop and execute an integrated marketing strategy focused on pipeline generation and revenue growth
Own lead generation programs across digital, content, email, webinars, events, and partner channels
Manage marketing funnel performance from awareness through opportunity creation
Drive account-based marketing initiatives targeting key industries and strategic accounts
Monitor and optimize campaign performance using data-driven insights and analytics
Lead the company's social media strategy across LinkedIn and other relevant platforms
Develop content that strengthens brand awareness and market positioning
Manage website messaging, SEO, SEM, paid campaigns, and conversion optimization initiatives
Track engagement, lead generation, and conversion metrics
Build thought leadership programs for executives and subject matter experts
Establish and grow strategic partnerships with technology vendors, consulting firms, industry associations, and channel partners
Develop joint marketing initiatives, co-branded campaigns, webinars, and events
Identify opportunities to expand market reach through alliances and partner networks
Collaborate with sales leadership to maximize partner-driven pipeline opportunities
Build and scale marketing programs supporting company growth objectives
Partner with Sales, Product, Customer Success, and Executive Leadership
Manage the marketing budget and evaluate ROI across initiatives
Implement processes, reporting, and KPIs to measure marketing effectiveness
Stay current on industry trends, competitive activity, and emerging marketing technologies
Drive qualified pipeline, marketing-sourced revenue, inbound demand, digital engagement, and measurable partnership impact

Requirements

What you’ll need

8+ years of B2B marketing experience
Preferably experience within a software, SaaS, data, AI, fintech, cybersecurity, or technology company
Proven success driving demand generation and measurable revenue growth
Strong hands-on experience with digital marketing, content marketing, email marketing, paid media, and social media
Experience building and managing strategic partnerships and alliance programs
Strong understanding of marketing automation, CRM systems, and analytics platforms
Excellent content creation and storytelling abilities
Experience working closely with sales teams and executive stakeholders
Strong analytical and project management skills
Exceptional written and verbal communication skills in English
Preferred: experience in high-growth SaaS or enterprise software environments
Preferred: knowledge of ABM strategies and modern GTM methodologies
Preferred: experience with HubSpot, Salesforce, Marketo, Google Analytics, LinkedIn Campaign Manager, and similar tools
Preferred: experience managing agencies, vendors, and external marketing partners
Preferred: prior experience building a marketing function from the ground up

Benefits

Comp & perks

Competitive compensation and benefits
Competitive base salary
Medical insurance
Dental insurance
401K
STD
HSA
PTO
Meaningful career development opportunities
Continuous learning and growth
Diverse, inclusive culture
Remote work arrangement