Consumer Insights Manager

mavens, a Zynga company

. Lead primary research projects delivering actionable insights across Zynga’s game portfolio and the broader gaming market .

Posted 11/8/2026full-timeRemote • Israel, Spain, Germany, Ireland, Finland, TurkeyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading primary research projects within the gaming industry, utilizing both qualitative and quantitative methodologies to deliver actionable insights. Proficient in managing relationships with stakeholders and external vendors while supporting game design and marketing research needs.

Highest-signal resume keywords

Primary Research ManagementQualitative And Quantitative MethodologiesSurvey Tools ExperienceData Analysis And VisualizationMobile Gaming Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Primary ResearchData AnalysisSurvey DesignMotivational ProfilingBiometric StudiesPlaytestsSample Panel Management

Soft Skills

Relationship BuildingCollaborationCommunication

Tools & Technologies

AlchemerQualtrics

Industry Keywords

Gaming MarketCasual Mobile GamesStakeholder Engagement

About the role

Key responsibilities & impact

Lead primary research projects delivering actionable insights across Zynga’s game portfolio and the broader gaming market
Independently manage qualitative and quantitative research projects from start to finish
Support game design, live services, and marketing research needs for live titles and games in development
Work with stakeholders to design and scope primary research projects aligned with business objectives
Manage methodologies including playtests, surveys, motivational profiling, and biometric studies
Manage relationships with external research vendors and internal Zynga teams
Collaborate with game studios and cross-functional stakeholders across Zynga
Attend in-person research and visit partner studios, with some international travel required

Requirements

What you’ll need

4+ years of experience in a custom primary research team, either client or vendor side
Extensive experience designing and running primary research, analyzing and visualizing data, and sharing information across an organization
Demonstrated proficiency with a comprehensive range of qualitative and quantitative primary research methodologies
Professional experience working on casual mobile games
Experience with survey tools such as Alchemer or Qualtrics
Proven ability to build cooperative and productive relationships with internal and external partners
Fluent English is essential
Passion for playing mobile games
Turkish language proficiency is a bonus point
Experience building and maintaining sample panels is a bonus point

Benefits

Comp & perks

World-class benefits package that helps support and balance the needs of our teams
Equal opportunity employer committed to diversity, inclusion, and workplace accommodations