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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing strategies, with a strong focus on brand positioning, audience engagement, and campaign performance. Proven ability to lead projects and manage teams while delivering compelling marketing narratives across various channels.
Highest-signal resume keywords
Integrated Marketing StrategyCampaign DevelopmentBrand PositioningProject ManagementPeople Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyContent MarketingDigital MarketingB2B MarketingB2G MarketingStrategic WritingPresentation SkillsCommunication Skills
Soft Skills
CollaborationLeadershipStrategic Thinking
Tools & Technologies
SalesforceHubSpotCRM ToolsAI Automation Platforms
Industry Keywords
Health and Human ServicesMarket TrendsConsumer AwarenessEngagement Strategies
About the role
Key responsibilities & impact- Support development and execution of enterprise brand and integrated marketing strategy
- Lead defined campaigns, initiatives, and workstreams from strategy through execution
- Develop campaign briefs, messaging frameworks, audience strategies, competitive insights, and recommendations
- Partner with web and digital teams to connect campaign strategy to digital experiences and customer journeys
- Monitor market trends, competitors, and campaign performance and recommend improvements
- Develop strategies to increase consumer awareness, understanding, and engagement in government programs
- Lead integrated communications strategies and tactics across print, digital, and social media
- Collaborate with project teams and stakeholders to develop, manage, and deliver communication products and services
- Support business development initiatives and high-level meetings with current and prospective clients
- Manage business development activities for target accounts and markets, including capture planning, proposal writing, pricing, and partnerships
- Develop briefs and presentations for new business opportunities
- Maintain understanding of trends affecting target health and human service markets
- Manage projects, client delivery scope, approaches, timelines, budgets, resources, and quality
- Manage P&L for assigned accounts, markets, or territories
- Manage direct staff, consultants, vendors, and subcontractors
Requirements
What you’ll need- 5–7 years of experience in brand strategy, integrated marketing, campaign strategy, content marketing, or related disciplines
- Experience developing and executing integrated B2B or B2G marketing campaigns
- Strong understanding of brand positioning, storytelling, audience strategy, content, digital marketing, and campaign development
- Demonstrated ability to independently lead projects and campaigns within a broader marketing strategy
- Ability to translate complex technology, business, or mission concepts into clear, compelling marketing narratives
- Strong strategic writing, presentation, and communication skills
- Ability to collaborate across creative, digital, content, social, communications, events, media, and business teams
- Proficiency with Salesforce, HubSpot, or other CRM tools and analytics, including AI automation platforms
- Bachelor's degree in related field required
- Minimum of 7 years of related professional experience
- 3 years of people management experience required
- Ability to travel to the corporate headquarters in Tysons, VA on an as-needed weekly basis
Benefits
Comp & perks- Health insurance coverage
- Life insurance
- Disability insurance
- Retirement savings plan
- Paid holidays
- Paid time off
- Short-term incentives
- Long-term incentives
- Program-specific awards
- Reasonable accommodations during the employment process