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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales and business development within the packaging and labeling industry, with a strong focus on account management, commercial negotiations, and cross-functional collaboration. Proven ability to develop and execute strategic sales plans while maintaining customer relationships and driving growth.
Highest-signal resume keywords
B2B Sales ExperienceAccount ManagementCommercial NegotiationsIn-Mold Labeling FamiliarityPipeline Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingAccount PlanningMarket Intelligence GatheringProject ManagementTechnical Evaluation
Soft Skills
Relationship BuildingNegotiation SkillsProactive CommunicationEntrepreneurial MindsetCross-Cultural Coordination
Tools & Technologies
CRM SoftwareSales Intelligence Tools
Industry Keywords
PackagingLabelsPlasticsIn-Mold LabelingCommercial Judgment
About the role
Key responsibilities & impact- Develop and execute a regional sales plan aligned with IML strategy, revenue targets and margin objectives
- Prioritize target segments, countries and accounts based on market potential, customer needs and MCC capabilities
- Maintain visibility into the pipeline, competitive landscape, customer risks and growth opportunities
- Prepare forecasts and account plans, maintain CRM data and report progress, risks and support needs to the Sales Director
- Own relationships with assigned converters, packaging manufacturers and brand owners
- Build annual account plans to protect existing business, expand share of wallet and identify new projects and applications
- Lead commercial negotiations on pricing, terms and agreements within approved authority
- Coordinate with global key account managers for multinational customers
- Develop new IML opportunities from customer brief through technical evaluation, quotation, trials, approval and industrial launch
- Work with R&D and technical teams on label construction, innovation and sustainability solutions
- Track project milestones, resolve obstacles and conduct win-loss reviews
- Partner with production, customer service, quality, supply chain, pricing and finance teams
- Escalate quality, capacity, payment and supply risks and coordinate corrective actions
- Represent customer needs and market insights in regional and global discussions
- Identify and research prospective customers and market segments; initiate outreach through calls, emails and networking
- Qualify opportunities, schedule meetings and demos, and prepare presentations, proposals and samples
- Gather market intelligence on industry trends, competitor activity and customer feedback
- Maintain accurate lead, activity and pipeline records in CRM and sales intelligence tools
Requirements
What you’ll need- A bachelor’s or master’s degree in business, engineering, packaging or a related field, or equivalent relevant experience
- Strong B2B sales and business development experience in packaging, labels, plastics or a related technical industry
- A track record of growing accounts, winning projects and managing commercial negotiations across complex sales cycles
- Experience working with production, quality and technical teams to take customer projects from concept to launch
- Familiarity with in-mold labeling, printing or plastic packaging is a strong advantage
- Commercial judgment with the ability to balance customer value, growth, margin and operational feasibility
- Structured account and pipeline management, with reliable forecasting and disciplined follow-through
- An entrepreneurial mindset and the initiative to develop new markets, customers and applications
- Strong relationship-building and negotiation skills across cultures and levels of seniority
- Clear, proactive communication and the ability to coordinate colleagues who do not report directly to you
- Comfort discussing technical requirements and learning from trials, complaints and lost projects
- Willingness to travel regularly across US and Canada
Benefits
Comp & perks- Competitive Compensation
- Generous benefits package including medical, dental, vision, disability, life insurance and 401(k)
- Paid Holidays: New Years, Memorial Day, Fourth of July, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas Day, plus two floating Holidays