Director, Revenue Marketing

McKesson

. Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals .

Posted 10/14/2026full-timeRemote • United StatesLead💰 $124,000 - $206,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive revenue marketing strategies, with a strong focus on B2B SaaS, demand generation, and integrated marketing campaigns. Proven ability to lead high-performing teams and optimize marketing performance through data-driven analysis and cross-functional collaboration.

Highest-signal resume keywords

B2B SaaS MarketingDemand GenerationRevenue Marketing StrategySalesforce ExperienceIntegrated Marketing Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel OptimizationCampaign Performance AnalysisMarketing AutomationROI AnalysisPipeline Generation

Soft Skills

Effective CommunicationTeam LeadershipCross-Functional CollaborationInfluencing Skills

Tools & Technologies

CRM PlatformsMarketing TechnologySalesforce

Industry Keywords

Healthcare IndustryRevenue Attribution MetricsCustomer Lifecycle ManagementThought LeadershipClient Communications

About the role

Key responsibilities & impact

Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals
Create and operationalize a qualified marketing funnel aligned to Sales targets and revenue outcomes
Drive integrated, multi-channel campaigns that generate measurable pipeline and revenue impact
Partner with Sales leadership on pipeline targets, account strategy, and revenue attainment
Support acquisition, retention, and expansion across the customer lifecycle
Develop customer marketing initiatives including case studies, advisory programs, and client communications
Lead agency strategy and manage external partners
Own and manage the revenue marketing budget and track performance against budget and revenue targets
Lead integrated campaigns across digital, traditional, events, partnerships, and emerging channels
Oversee thought leadership, trade shows, webinars, and lead-generation programs
Analyze campaign performance and optimize conversion rates, cost efficiency, and ROI
Lead brand and content strategy across website, social media, and digital platforms
Oversee prospect-facing content, sales enablement materials, and thought leadership assets
Oversee product marketing, positioning, messaging, and go-to-market planning
Analyze market trends, customer insights, and competitive landscape
Leverage marketing technology, automation, and AI to improve targeting, personalization, and efficiency
Own marketing performance reporting, including pipeline, conversion, and revenue attribution metrics
Lead and develop a high-performing revenue marketing team
Partner with Sales, Client Success, Product, and executive leadership to ensure alignment and execution excellence

Requirements

What you’ll need

Degree or equivalent experience
Typically 12+ years of marketing experience
Strong focus on B2B SaaS, demand generation, and revenue marketing
4+ years of management experience
Experience leading teams responsible for pipeline generation and revenue impact
Proven experience in the healthcare industry
Experience working cross-functionally with Sales, Product, and executive leadership in a high-growth environment
Experience with Salesforce and Marketing Automation / CRM platforms
Expertise in integrated marketing, demand generation, and funnel optimization
Strong analytical skills focused on ROI, conversion metrics, and pipeline performance
Ability to communicate, present, and influence effectively at all organizational levels

Benefits

Comp & perks

Competitive compensation package as part of McKesson’s Total Rewards
Annual bonus may be offered
Long-term incentive opportunities may be offered
Equal employment opportunities
Reasonable accommodation for applicants with disabilities