Director, Revenue Marketing

McKesson

. Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals .

Posted 10/14/2026full-timeRemote • United StatesLead💰 $124,000 - $206,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive revenue marketing strategies, with a strong focus on B2B SaaS, demand generation, and integrated marketing. Proven ability to lead high-performing teams, optimize marketing funnels, and analyze campaign performance to drive measurable revenue outcomes.

Highest-signal resume keywords

B2B SaaS MarketingDemand GenerationRevenue Marketing StrategySalesforce ExperienceTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingFunnel OptimizationCampaign Performance AnalysisPipeline GenerationMarketing Automation

Soft Skills

Problem-SolvingAnalytical SkillsEffective CommunicationStrategic MindsetInfluencing Skills

Tools & Technologies

CRM PlatformsMarketing TechnologyDigital PlatformsSocial Media ManagementEmail Marketing Tools

Industry Keywords

Healthcare IndustryClient EngagementCustomer LifecycleRevenue AttributionHigh-Growth Environment

About the role

Key responsibilities & impact

Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals
Create and operationalize a qualified marketing funnel aligned to Sales targets and revenue outcomes
Drive integrated, multi-channel campaigns that generate measurable pipeline and revenue impact
Partner with Sales leadership on pipeline targets, account strategy, and revenue attainment
Support acquisition, retention, and expansion across the full customer lifecycle
Develop client engagement, retention, and upsell programs with Client Success and Commercial teams
Develop customer marketing initiatives including case studies, advisory programs, and client communications
Lead agency strategy and manage external partners
Own the revenue marketing budget and track performance against budget and revenue targets
Lead campaigns across digital, traditional, events, partnerships, and emerging channels
Oversee thought leadership, trade shows, webinars, and lead-generation programs
Analyze campaign performance and optimize conversion rates, cost efficiency, and ROI
Establish performance metrics and reporting tied to pipeline contribution and revenue impact
Lead brand and content strategy across all channels and touchpoints
Manage owned channels including website, social media, and digital platforms
Oversee prospect-facing content, sales enablement materials, and thought leadership assets
Oversee product marketing strategy, positioning, messaging, and go-to-market planning
Analyze market trends, customer insights, and competitive landscape
Leverage marketing technology, automation, and AI to improve targeting, personalization, and efficiency
Own marketing performance reporting, including pipeline, conversion, and revenue attribution metrics
Lead and develop a high-performing revenue marketing team
Partner with Sales, Client Success, Product, and leadership teams for alignment and execution

Requirements

What you’ll need

Degree or equivalent experience
12+ years of marketing experience
Strong focus on B2B SaaS, demand generation, and revenue marketing
4+ years of management experience
Experience leading teams responsible for pipeline generation and revenue impact
Proven experience in the healthcare industry
Experience working cross-functionally with Sales, Product, and executive leadership in a high-growth environment
Experience with Salesforce and Marketing Automation / CRM platforms
Strategic mindset and ability to translate business objectives into measurable outcomes
Deep expertise in integrated marketing, demand generation, and funnel optimization
Strong analytical skills focused on ROI, conversion metrics, and pipeline performance
Problem-solving skills, solid judgment, and sense of urgency
Ability to communicate, present, and influence effectively at all organizational levels
Willingness to recommend innovative ways to scale and grow the business

Benefits

Comp & perks

Competitive compensation package as part of McKesson’s Total Rewards
Annual bonus or long-term incentive opportunities may be offered
Benefits information provided via McKesson’s benefits program
Equal employment opportunities
Reasonable accommodation for applicants with disabilities