Lead Counsel, Digital Marketing, Ad Tech

McKesson

. Provide legal advice on advertising, promotions, and marketing communications for digital, social media, mobile, influencer, and omnichannel campaigns .

Posted 9/21/2026full-timeUnited StatesSenior💰 $164,600 - $274,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in advertising technology, privacy, and consumer protection law, with a strong focus on compliance frameworks and risk management. Proficient in providing legal guidance on digital marketing strategies and AI-related legal implications.

Highest-signal resume keywords

Advertising Technology LawPrivacy LawConsumer Protection LawJuris Doctor (JD)U.S. State Bar Membership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Legal Advice on AdvertisingRegulatory ComplianceContract NegotiationData GovernanceRisk ManagementAI Tools UtilizationClaims SubstantiationConsent ManagementAnalytics Environment GuidanceIntellectual Property Risk Mitigation

Soft Skills

Independent Problem SolvingTraining and Guidance DeliveryCollaboration with Cross-Functional Teams

Tools & Technologies

Customer Data PlatformsAudience Segmentation ToolsMeasurement ToolsAdTech Compliance Frameworks

Certifications & Qualifications

Member of U.S. State Bar

Industry Keywords

FTC RegulationsDigital MarketingOmnichannel CampaignsHealth-Related DataSynthetic MediaThird-Party Data LicensingData Clean Rooms

About the role

Key responsibilities & impact

Provide legal advice on advertising, promotions, and marketing communications for digital, social media, mobile, influencer, and omnichannel campaigns
Guide AI-generated marketing content disclosures, transparency, bias, synthetic media, and claims substantiation
Advise on legal, privacy, and regulatory implications of advertising and marketing technology platforms
Counsel on FTC regulations and state and federal consumer protection laws
Guide marketing use cases involving health-related, sensitive, or regulated data
Support lawful use of customer data platforms, audience segmentation, targeting, analytics, and measurement tools
Advise on consent management, preference centers, tracking disclosures, and governance frameworks
Advise on third-party data licensing, data clean rooms, analytics environments, and data-sharing arrangements
Negotiate and draft agreements with ad networks, publishers, agencies, and data providers
Partner with Technology, Brand and Marketing, Data Governance, Privacy, and Compliance teams
Contribute to AdTech compliance frameworks, including policies, training, monitoring, and risk controls
Monitor developments in advertising, privacy, AI, and consumer protection laws
Deliver training and guidance on digital marketing, AdTech, and AI-related legal risks
Identify and mitigate intellectual property risks
Escalate enterprise-level decisions and independently resolve issues within defined scope

Requirements

What you’ll need

7+ years as a practicing attorney with firm and/or in-house experience
Significant experience in advertising technology, privacy, consumer protection, and marketing law
Member of a U.S. state bar in good standing
Comfort independently leveraging AI tools in day-to-day work
Bachelor’s degree from an accredited institution
Juris Doctor (JD) degree from an accredited law school
Must be authorized to work in the US
Sponsorship is not available for this position

Benefits

Comp & perks

Competitive compensation package
Annual bonus may be offered
Long-term incentive opportunities may be offered
McKesson Total Rewards benefits package
Equal employment opportunities
Reasonable accommodation for job search or application