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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies for B2B products, with a strong focus on product positioning, messaging, and market insights. Proficient in creating marketing assets and collaborating with cross-functional teams to drive product success in the healthcare industry.
Highest-signal resume keywords
Product MarketingGo-To-Market StrategyB2B MarketingSalesforceHealthcare Industry Dynamics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentMarket Insights TranslationPresentation DevelopmentProject Management
Soft Skills
Interpersonal SkillsPresentation SkillsWritten CommunicationVerbal CommunicationStorytelling Skills
Tools & Technologies
SalesforceEmail Marketing PlatformsJiraMicrosoft Office
Industry Keywords
HealthcarePharmacy-BenefitsB2B ProductsSaaS Solutions
About the role
Key responsibilities & impact- Build and maintain understanding of the Rx Savings Solutions product portfolio, market trends, customer needs, and competitive landscape
- Translate market and customer insights into product positioning and marketing strategies
- Develop and execute go-to-market strategies for new products, feature enhancements, and strategic initiatives
- Partner with Product Management to align marketing priorities with the product roadmap
- Develop positioning, messaging, value propositions, and product stories for key audiences
- Collaborate with Product Management, Sales, Client Success, Revenue Marketing, and other stakeholders on launches
- Create product marketing assets including sales collateral, presentations, whitepapers, case studies, blog posts, and launch materials
- Equip customer-facing teams with product training, launch communications, messaging guidance, and enablement materials
- Coordinate the Client Advisory Council and client-feedback initiatives
- Provide market and customer perspective during product ideation
- Develop customer proof points, market evidence, and supporting data
- Establish product-launch goals and success measures
- Identify opportunities to market solutions across the client lifecycle and to key influencers
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience
- Typically requires 4+ years of experience in product marketing, B2B marketing, or a related discipline
- Experience developing product positioning, messaging, and go-to-market strategies for B2B products or SaaS solutions
- Experience translating market, customer, competitive, and product insights into marketing strategies and deliverables
- Ability to develop presentations, product collateral, and customer- or sales-facing content
- Strong business acumen and understanding of healthcare industry dynamics
- Experience with Salesforce, email marketing platforms, Jira, and Microsoft Office tools
- Healthcare or pharmacy-benefits experience preferred
- Ability to work across Product Management, Sales, Client Success, Marketing, and other cross-functional teams
- Strong interpersonal and presentation skills
- Excellent written, verbal, presentation, and storytelling skills
- Strong project-management skills
- Ability to work independently in an ambiguous, evolving environment
Benefits
Comp & perks- Competitive compensation package
- Annual bonus may be offered
- Long-term incentive opportunities may be offered
- Equal employment opportunities
- Reasonable accommodation for job search or application
