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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies, product positioning, and messaging for B2B products, particularly in the healthcare sector. Proficient in creating sales collateral and training materials while collaborating effectively across cross-functional teams.
Highest-signal resume keywords
Product Marketing ExperienceB2B Marketing Strategy DevelopmentSalesforce ProficiencyHealthcare Industry KnowledgeStrong Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningGo-To-Market StrategyMarket AnalysisContent DevelopmentProject Management
Soft Skills
Interpersonal SkillsStorytelling SkillsCommunication Skills
Tools & Technologies
SalesforceEmail Marketing PlatformsJiraMicrosoft Office
Industry Keywords
Healthcare DynamicsPharmacy-Benefits ExperienceB2B ProductsSaaS Solutions
About the role
Key responsibilities & impact- Build and maintain understanding of the Rx Savings Solutions product portfolio, market trends, customer needs, and competitive landscape
- Translate insights into differentiated product positioning and marketing strategies
- Develop and execute go-to-market strategies for new products, feature enhancements, and strategic initiatives
- Partner with Product Management to align priorities with the product roadmap and create a cohesive portfolio narrative
- Develop positioning, messaging, value propositions, and go-to-market materials for different audiences
- Collaborate with Product Management, Sales, Client Success, Revenue Marketing, and other stakeholders on launches and initiatives
- Create and maintain sales collateral, presentations, whitepapers, case studies, blog posts, launch materials, and other content
- Equip customer-facing teams through product training, launch communications, messaging guidance, and enablement materials
- Coordinate the Client Advisory Council and client-feedback initiatives
- Serve as a strategic advisor during product ideation
- Develop customer proof points, market evidence, and supporting data
- Establish goals and success measures for launches and educate stakeholders on product marketing strategies
- Identify opportunities to market solutions across the client lifecycle and to key influencers
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience
- Typically 4+ years of experience in product marketing, B2B marketing, or a related discipline
- Experience developing product positioning, messaging, and go-to-market strategies for B2B products or SaaS solutions
- Experience translating market, customer, competitive, and product insights into marketing strategies and deliverables
- Ability to develop presentations, product collateral, and customer- or sales-facing content
- Strong business acumen and understanding of healthcare industry dynamics
- Experience with Salesforce, email marketing platforms, Jira, and Microsoft Office tools
- Healthcare or pharmacy-benefits experience preferred
- Ability to work effectively across cross-functional teams
- Strong interpersonal and presentation skills
- Excellent written, verbal, presentation, and storytelling skills
- Strong project-management skills
- Ability to work independently in an ambiguous, evolving environment
Benefits
Comp & perks- Competitive compensation package
- Annual bonus may be offered
- Long-term incentive opportunities may be offered
- McKesson Total Rewards benefits package
- Equal employment opportunities
- Reasonable accommodation for job search or application
