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Product Marketing Manager – Provider
McKesson. Support development and execution of provider marketing strategies for electronic prior authorization (ePA) solutions and related provider experiences .
Posted 10/14/2026full-timeRemote • Ohio • United StatesMid-LevelSenior💰 $76,500 - $127,500 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing provider marketing strategies, particularly for electronic prior authorization solutions, while effectively translating complex healthcare technology into actionable marketing plans. Strong ability to leverage data and insights for audience segmentation, campaign optimization, and enhancing customer engagement.
Highest-signal resume keywords
Product MarketingHealthcare MarketingGo-To-Market StrategyCustomer Journey ProgramsAI-Enabled Marketing Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Positioning DevelopmentMessaging StrategyContent StrategyLifecycle MarketingData AnalysisPerformance InsightsCampaign DevelopmentAdoption CampaignsMarket Trends AnalysisCustomer Feedback Utilization
Soft Skills
Excellent Communication SkillsProject ManagementCross-Functional CollaborationStakeholder InfluenceCustomer-Centric Mindset
Tools & Technologies
AI-Enabled ToolsDigital Marketing PlatformsContent Creation ToolsAnalytics SoftwareEHR Integrations
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Healthcare AdministrationBachelor's Degree in Communications
Industry Keywords
Electronic Prior AuthorizationHealthcare TechnologyMedication Access SolutionsProvider WorkflowsHealthcare ReimbursementCompliance ConsiderationsB2B MarketingIntegrated MarketingDemand GenerationCustomer Activation
About the role
Key responsibilities & impact- Support development and execution of provider marketing strategies for electronic prior authorization (ePA) solutions and related provider experiences
- Translate business priorities, product strategies, provider needs, and workflow insights into actionable marketing and adoption plans
- Define target provider audiences, desired behaviors, channel strategies, and success metrics
- Develop expertise in provider medication access workflows, customer needs, competitive dynamics, and market trends
- Partner with Research, Analytics, Product, and Sales teams to gather and synthesize customer, market, user, and performance insights
- Apply insights to audience segmentation, campaign strategy, messaging, content development, and adoption recommendations
- Create and refine customer-centered positioning, value propositions, messaging frameworks, and proof points
- Translate complex healthcare technology and workflow changes into clear value stories for providers and office staff
- Leverage AI-enabled tools for content creation, message personalization, testing, and optimization
- Develop or guide creation of marketing campaigns, educational resources, digital experiences, and customer-facing content
- Collaborate with Brand, Product, Legal, and Compliance teams to ensure communications are accurate, consistent, and compliant
- Partner with Demand Generation, Digital, Product, and Sales organizations to execute integrated marketing initiatives driving activation, adoption, and repeat usage
- Identify user journey friction points, conversion barriers, and experience gaps and recommend improvements
- Support testing, optimization, and continuous improvement using customer feedback and performance data
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field
- 5+ years of experience in product marketing, healthcare marketing, B2B marketing, go-to-market strategy, integrated marketing, or a related discipline
- Experience developing positioning, messaging, content strategies, customer journey programs, lifecycle marketing initiatives, or product adoption campaigns
- Ability to translate complex customer, product, market, and performance data into actionable recommendations
- Success managing cross-functional initiatives and influencing stakeholders without direct authority
- Excellent written, verbal, presentation, project management, and communication skills
- Experience using data, customer feedback, and performance insights to drive decision-making and improve marketing effectiveness
- Ability to balance multiple priorities, navigate ambiguity, and deliver high-quality work in a fast-paced environment
- Strong customer-centric mindset focused on adoption, engagement, and business outcomes
- Preferred: experience marketing healthcare technology, medication access solutions, electronic prior authorization (ePA) platforms, or healthcare services
- Preferred: knowledge of provider workflows, health system environments, EHR integrations, healthcare reimbursement, or provider portal experiences
- Preferred: experience supporting customer activation, provider adoption, lifecycle marketing, or behavior-change initiatives
- Preferred: familiarity with healthcare regulatory, legal, and compliance considerations
- Preferred: experience leveraging AI-enabled marketing tools for content development, audience segmentation, campaign optimization, and personalization
- Samples or a portfolio of past work would be helpful
Benefits
Comp & perks- Competitive compensation package
- Annual bonus or long-term incentive opportunities may be offered
- Benefits through McKesson’s Total Rewards package
- Equal employment opportunities
- Reasonable accommodation for applicants with disabilities