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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product marketing strategies within the pharmacy, PBM, and healthcare sectors, leveraging customer insights and market analysis to drive engagement and adoption. Proficient in utilizing generative AI and emerging technologies to enhance marketing effectiveness and performance metrics.
Highest-signal resume keywords
Product Marketing StrategyCustomer Insights AnalysisGenerative AI ApplicationStakeholder ManagementGo-To-Market Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentMarket AnalysisPerformance Metrics OptimizationAudience Engagement Strategies
Soft Skills
Analytical ThinkingStrategic Decision-MakingExceptional CommunicationInfluencing SkillsAbility to Manage Ambiguity
Tools & Technologies
AI-Assisted Content CreationDigital CampaignsSales Enablement ResourcesCompetitive Intelligence ToolsResearch and Insights Platforms
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Healthcare Administration
Industry Keywords
PharmacyPBMHealthcare MarketingMarket DifferentiationCustomer Workflows
About the role
Key responsibilities & impact- Develop and execute product marketing strategies for pharmacy, PBM, and payer-focused solutions
- Translate customer needs, market dynamics, business goals, and product strategies into engagement and adoption plans
- Identify opportunities to enhance customer engagement, market differentiation, and product adoption
- Establish product marketing priorities and success metrics aligned with business objectives
- Activate go-to-market strategies through paid, earned, and owned channels, including industry events, conferences, and digital campaigns
- Build expertise in pharmacy, PBM, and health plan market trends, customer workflows, and competitive landscapes
- Partner with research and insights teams to gather and synthesize customer, market, competitive, and performance insights
- Represent customer and market perspectives across product, marketing, and business discussions
- Identify emerging industry trends, risks, and opportunities influencing business or product strategy
- Develop differentiated positioning, value propositions, and messaging frameworks
- Translate complex product capabilities into clear, customer-focused value stories
- Ensure consistency and governance of messaging across customer-facing content, channels, and AI-assisted content creation
- Partner with Product, Brand, Sales, Legal, and Compliance teams to deliver effective and compliant communications
- Create sales enablement resources, including messaging frameworks, value stories, and competitive guidance
- Leverage field feedback and performance data to improve messaging effectiveness and customer adoption
- Define, monitor, and optimize product marketing performance metrics tied to engagement, adoption, and business outcomes
- Apply qualitative and quantitative insights to improve marketing strategies, messaging, investments, and enablement programs
- Utilize generative AI and emerging technologies to enhance research, insight generation, messaging development, experimentation, and workflow efficiency
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field
- 8+ years of experience in product marketing, healthcare marketing, go-to-market strategy, marketing strategy, or a related discipline
- Demonstrated success developing product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products or solutions
- Strong understanding of customer insights, market analysis, and competitive intelligence
- Proven ability to influence decisions and lead cross-functional initiatives in a matrixed organization
- Experience applying generative AI or related technologies to marketing research, positioning, messaging, performance analysis, or process improvement
- Strong business acumen, analytical thinking, and strategic decision-making skills
- Exceptional written, verbal, presentation, and stakeholder management abilities
- Experience translating customer and market insights into actionable business recommendations
- Ability to manage ambiguity, balance competing priorities, and operate independently in a fast-paced environment
- Samples or a portfolio of past work would be helpful
Benefits
Comp & perks- Competitive compensation package
- Annual bonus may be offered
- Long-term incentive opportunities may be offered
- Benefits through McKesson’s Total Rewards