Senior Marketing Manager, Customer Lifecycle

McLean & Company

. Own the strategy and execution of customer lifecycle programs across onboarding, product adoption, advocacy, awards, referrals, growth, and retention .

Posted 9/17/2026full-timeRemote • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer lifecycle programs, including onboarding, advocacy, and retention strategies. Proficient in managing integrated marketing campaigns and utilizing data analytics to drive customer engagement and growth.

Highest-signal resume keywords

Customer Lifecycle Program ManagementIntegrated Marketing Campaign DevelopmentCustomer Relationship BuildingData Analysis and Retention MetricsTeam Management and Resource Allocation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingCustomer EngagementOnboarding ProgramsAdvocacy StrategiesRetention ProgramsContent CreationCampaign ExecutionData InterpretationChurn AnalysisGrowth Initiatives

Soft Skills

StorytellingCreative Problem-SolvingOrganizational SkillsAdaptabilityCollaboration

Tools & Technologies

SalesforceHubSpotMarketoCRM ToolsMarketing Automation

Industry Keywords

Customer AdvocacyCustomer RetentionCustomer GrowthCustomer OnboardingCustomer Adoption

About the role

Key responsibilities & impact

Own the strategy and execution of customer lifecycle programs across onboarding, product adoption, advocacy, awards, referrals, growth, and retention
Design and lead onboarding programs and communications that accelerate time-to-value for new customers
Partner with sales and product teams to build adoption campaigns and drive usage of key features
Develop lifecycle communications across email, in-app, and content channels
Develop and execute a customer advocacy strategy and manage the customer awards program
Identify and nurture customer advocates for case studies, testimonials, events, and peer networking initiatives
Collaborate with sales, delivery, and marketing teams to create advocacy content across digital, events, and social media
Develop and scale a customer referral program to drive high-quality opportunities
Develop customer growth initiatives that expand product adoption within existing accounts
Identify at-risk customers using usage data, support signals, and satisfaction metrics, and execute retention, save, and win-back programs
Track churn indicators, retention metrics, and lifecycle program performance to refine strategies
Serve as liaison among marketing, sales, and customer success teams
Lead and manage two shared marketing resources, acting as project manager and allocating resources across initiatives

Requirements

What you’ll need

BS/MS degree in marketing, communications, or a related field
7–10 years of experience in B2B marketing, customer engagement, or lifecycle/advocacy roles
Experience managing customer lifecycle programs such as onboarding, adoption, advocacy, awards, referral, growth, or retention programs
Strong ability to build and nurture customer relationships
Proven experience developing and executing integrated marketing campaigns across the customer journey
Ability to manage and prioritize multiple initiatives while collaborating with various stakeholders
Strong storytelling and content creation skills, including developing case studies and testimonials
Excellent written and oral communication skills
Analytical mindset with ability to measure program success, interpret churn/retention data, and iterate based on insights
Experience managing and mentoring team members, ensuring effective resource allocation
Familiarity with CRM and marketing automation tools such as Salesforce, HubSpot, Marketo, or similar
Creative problem-solving skills and ability to drive innovative marketing strategies
Exceptional organizational skills and ability to manage competing deadlines and complex projects
Ability to adapt quickly to changing priorities and thrive in a dynamic, high-energy work environment

Benefits

Comp & perks

Equal opportunity employer committed to diversity and inclusion
Accommodation available to applicants throughout the recruitment and hiring process upon request