Growth Manager

Mechanism Ventures

. Own D2C growth across the company’s merchant portfolio .

Posted 10/14/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in D2C growth strategies, including acquisition, conversion, and retention initiatives, while effectively managing performance against sales targets. Proficient in building and operating growth systems, utilizing data-driven decision-making, and collaborating with cross-functional teams.

Highest-signal resume keywords

D2C Growth StrategyMeta Advertising ExpertisePaid Social Campaign ManagementCreative Testing and OptimizationSystems-Oriented Approach

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SocialMeta AdvertisingTikTok CampaignsCreative TestingLanding Page OptimizationData-Driven Decision MakingGrowth PlanningPerformance MeasurementAI and AutomationBuilding from Zero to One

Soft Skills

CollaborationDecision-MakingProblem-Solving

Tools & Technologies

Meta AccountsTikTok ShopAffiliate ProgramsCreator Programs

Industry Keywords

DTCCPGBeautySkincareAsia-to-US Brand Experience

About the role

Key responsibilities & impact

Own D2C growth across the company’s merchant portfolio
Diagnose each merchant’s constraint on profitable D2C growth
Prioritize growth time, budget, and engineering work across merchants
Personally execute acquisition, creative, conversion, offer, lifecycle, and retention initiatives
Build and operate Meta accounts, with TikTok and creator-led content
Brief and test creative, improve landing pages, and own conversion
Translate growth decisions into clear, testable engineering specifications and remain accountable through production
Build the merchant growth operating system, including scorecards, prioritized backlogs, decision logs, weekly reviews, and simulations
Identify recurring workflows for software development and provide engineering requirements and acceptance criteria
Own performance against merchant D2C sales targets and company revenue generated
Work closely with the CEO, Account Managers, creator team, and engineering team
Deliver first-90-day outcomes including growth plans for active merchants, repeatable acquisition or retention loops, standardized planning and review processes, and documented product requirements

Requirements

What you’ll need

3+ years hands-on in paid social
Meta expertise; comfortable running TikTok and creator-driven campaigns
Experience on both the agency side and in-house at a DTC or CPG brand selling physical products
Experience briefing creators, cutting ads, testing hooks, and owning landing pages
Understanding of account structure, creative testing, measurement, and decision-making with limited budgets
Systems-oriented approach with AI and automation; ability to articulate tool or agent requirements
Experience operating inside small companies under 200 people
Comfort making decisions with incomplete data
Beauty, skincare, or Asia-to-US brand experience (nice to have)
TikTok Shop, affiliate, or creator program experience (nice to have)
AEO/GEO or SEO experience (nice to have)
Experience building something from zero to one (nice to have)

Benefits

Comp & perks

Equity: 2.00% stock options (founding-level ownership)
Performance bonus: 1% of total platform net collected D2C revenue, paid annually, uncapped
Health insurance
Company equipment and remote-work support
Flexible PTO with a minimum of 15 days off per year
Travel and lodging covered for required NYC working weeks