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Communications Analyst – Communities
MED-REVIEW. Design and maintain communication journeys for ambassadors, including onboarding, activation, re-engagement of inactive members, campaign communications, and program cycles.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and managing communication journeys across digital channels, with a strong focus on copywriting, organizational skills, and data analysis to optimize engagement. Proficient in maintaining brand voice consistency and collaborating with cross-functional teams to align messaging strategies.
Highest-signal resume keywords
Copywriting SkillsCommunication Journey DesignPortuguese Writing ProficiencyOrganizational SkillsExperience in Education Market
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingCommunication FlowsData AnalysisContent CreationDigital Marketing
Soft Skills
Strong Organizational SkillsAutonomyAdaptability
Tools & Technologies
WhatsAppInstagramCanvaFigmaTask Management Tools
Certifications & Qualifications
Bachelor’s Degree in CommunicationsBachelor’s Degree in AdvertisingBachelor’s Degree in JournalismBachelor’s Degree in Marketing
Industry Keywords
Online CommunitiesAmbassador ProgramsAffiliate ProgramsContent Creator ManagementMedical Student Community
About the role
Key responsibilities & impact- Design and maintain communication journeys for ambassadors, including onboarding, activation, re-engagement of inactive members, campaign communications, and program cycles.
- Define the messages, channels, triggers, and cadence for each journey.
- Produce ready-to-publish messaging to promote courses, free resources, and offers on WhatsApp, Instagram, and college groups.
- Write explanatory materials about offers, commercial terms, deadlines, and program mechanics.
- Manage the private WhatsApp announcements group and the announcements area in the Circle community.
- Plan the publication calendar, maintain posting frequency, and ensure consistency of tone.
- Maintain brand voice consistency across the ambassador base, following tone-of-voice guidelines and personas.
- Track communication metrics, including open rates, clicks, responses, campaign participation, and the volume of content published by ambassadors.
- Adjust messages and journeys based on results.
- Collaborate with marketing, sales, and product teams to align campaign, launch, and offer messaging with the community calendar.
Requirements
What you’ll need- Proven experience creating copy for digital channels (WhatsApp, email, social media, or communities).
- Experience building communication flows or journeys (messaging cadences, onboarding sequences, and campaigns with multiple sends).
- Excellent Portuguese writing skills, including clarity, grammatical accuracy, and the ability to adapt copy for different audiences and channels.
- Strong organizational skills and autonomy to manage a communications calendar and meet deadlines while handling multiple deliverables simultaneously.
- Familiarity with task management and collaborative documentation tools.
- Previous experience with online communities, ambassador programs, affiliate programs, or content creator management.
- Strong copywriting skills and experience creating simple marketing assets.
- Bachelor’s degree completed or in progress in Communications, Advertising, Journalism, Marketing, or a related field.
- Basic design skills or familiarity with Canva/Figma to create supporting materials without relying entirely on the design team.
- Experience in the education market.
- Familiarity with the medical student community.
- Ability to read and interpret data to evaluate communication performance.
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Home office allowance
- Bonus
- Education allowance
- Paid leave
- Education partnerships with FIAP and USP
- Day off
- TotalPass
- Digital hospital
- Life insurance
- Prescription medication allowance