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MED-REVIEW

Senior Media Analyst – Temporary

MED-REVIEW

. Take ownership of paid traffic operations for the Anest-Review, OFT-Review, Ortop-Review, and R1/Med-Review medical education verticals .

Posted 9/18/2026contractBelo Horizonte • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid media campaigns across Meta and Google Ads, with a strong focus on optimizing performance metrics such as CAC, ROAS, and CPA. Capable of handling multiple campaigns and verticals simultaneously, especially during high-demand periods like Black Friday.

Highest-signal resume keywords
Paid Media ManagementMeta Ads (Facebook/Instagram)Google Ads (Search, Performance Max, Display)Campaign OptimizationFunnel Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Campaign StructuringCreative UploadingBudget AdjustmentPerformance MonitoringAttribution AnalysisAccount RestructuringNegative Keywords ManagementCreative TestingDashboard ReportingData Cross-Referencing
Soft Skills
AutonomyOrganizationClear CommunicationPressure Management
Tools & Technologies
UTMsGA4BigQuerySpreadsheetsBasic SQL
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Medical EducationEdtechHigh-Ticket FunnelsSeasonal Media ScalingBlack Friday Campaigns

Tech Stack

Tools & technologies
BigQuerySQL

About the role

Key responsibilities & impact
  • Take ownership of paid traffic operations for the Anest-Review, OFT-Review, Ortop-Review, and R1/Med-Review medical education verticals
  • Create, structure, and edit campaigns, ad sets, and ads in Meta (Facebook/Instagram) and Google Ads (Search, Performance Max, and Display)
  • Upload creatives, write or refine RSAs, and configure audiences and conversions
  • Build and scale Black Friday campaigns, adjusting budgets and bids in real time based on demand and sales
  • Reallocate budget across campaigns and verticals based on CAC and ROAS
  • Identify saturation and impression share ceilings, cut underperforming campaigns, and accelerate scalable ones
  • Test formats and messaging, identify winning creatives and variations, and monitor creative fatigue
  • Restructure Search accounts, including themed ad groups, RSAs, and negative keywords
  • Track the funnel from impression to sale, identify leaks, and cross-reference media data with leads and sales
  • Operate performance, creative, and sales dashboards; monitor anomalies; and report results and recommendations
  • Monitor competitor ads in the Meta Ad Library and turn insights into tests

Requirements

What you’ll need
  • Proven experience managing paid media at scale across Meta and Google Ads, with significant budgets and responsibility for CAC, ROAS, and CPA
  • Hands-on senior execution profile, with the autonomy to build campaigns, upload creatives, adjust budgets, and optimize performance
  • Ability to manage multiple workstreams in parallel under peak-period pressure, especially during Black Friday
  • Comfortable working with funnel metrics, attribution, and dashboard analysis
  • Strong command of creative and account-structure testing and optimization, including audiences, bids, budgets, and negative keywords
  • Autonomous, organized, and clear when reporting activities and decisions
  • Bachelor’s degree
  • Preferred: experience in education, edtech, medical education, or high-ticket funnels
  • Preferred: experience scaling media during seasonal peaks such as Black Friday, product launches, and major retail dates
  • Preferred: familiarity with UTMs, GA4, BigQuery, spreadsheets, and basic SQL knowledge
  • Preferred: experience restructuring Search campaigns and optimizing Performance Max and Display campaigns on Google
  • Preferred: experience managing multiple accounts or verticals in parallel

Benefits

Comp & perks
  • Medical insurance
  • Dental insurance
  • Education assistance
  • Home office allowance
  • Bonus
  • Paid leave
  • Education partnerships with FIAP and USP
  • TotalPass
  • Day off
  • Medication allowance
  • Life insurance
  • Digital Hospital
  • Potential for permanent employment after the three-month temporary contract