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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing technology management, including Salesforce and Marketo integration, while effectively translating business needs into actionable marketing strategies. Proficient in campaign execution, reporting, and enhancing marketing and sales efficiency through automation and data management.
Highest-signal resume keywords
Salesforce IntegrationMarketo Campaign ManagementWordPress Page DevelopmentGong Sales EnablementMarketing Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SalesforceMarketoWordPressGongClayCampaign ExecutionData ManagementReportingLead ScoringSegmentation
Soft Skills
Strong Communication SkillsCustomer-Service OrientationOwnershipCuriosityStrategic Thinking
Tools & Technologies
Marketing Technology EcosystemSales Enablement TechnologiesAutomation ToolsEmail Campaign ToolsDashboard Reporting Tools
Industry Keywords
Marketing ProgramsAudience EngagementCampaign PerformanceData Quality ImprovementBusiness Initiatives
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Partner with business units and Sales to understand growth priorities and translate needs into actionable marketing programs
- Own and maintain the marketing technology ecosystem, including Salesforce, Marketo, Gong, Clay, WordPress, and related technologies
- Build and manage Marketo campaigns, programs, segmentation, lead scoring, workflows, forms, landing pages, reporting, and Salesforce integration
- Create and maintain WordPress pages and landing pages for campaigns, product launches, events, and business initiatives
- Build targeted 1:1 Gong sales flows and support Sales outreach
- Use Clay and related tools for account/contact identification, enrichment, segmentation, and audience creation
- Create and edit emails, campaign messaging, website copy, event communications, sales outreach, and customer- and prospect-facing materials
- Develop reporting and dashboards covering audience coverage, engagement, campaign performance, pipeline contribution, and results
- Automate manual processes, improve data quality, and increase Marketing and Sales efficiency
Requirements
What you’ll need- Strong hands-on experience with Salesforce and Marketo, including their integration
- Experience with marketing automation, CRM architecture, campaign execution, reporting, and data management
- Experience building and maintaining pages in WordPress
- Experience with sales enablement/engagement technologies; Gong experience is strongly preferred
- Experience with Clay or similar enrichment and audience-building technology is a plus
- Strong marketing writing and communication skills
- Ability to represent Marketing effectively with business leaders and translate business needs into action
- Strong internal customer-service orientation with a sense of urgency, ownership, and follow-through
- Comfortable being both strategic and hands-on
- Curiosity about AI, automation, and emerging technologies
- Reliable high-speed internet access suitable for professional remote work
- Safe, ergonomic, and confidential home-office workspace
- Ability to perform extended periods of sitting, viewing a computer screen, and written and verbal communication
- Ability to occasionally lift materials or equipment up to 20 pounds
Benefits
Comp & perks- Competitive base salary plus bonus
- Work from anywhere in the US (United States)
- Unlimited PTO (Paid Time Off), including Paid Holidays and Sick Leave
- 401k+ Match
- Comprehensive health, dental, and vision insurance
- Paid Parental Leave
- Life & disability insurance
- Healthcare funding options including FSAs (Flexible Spending Accounts) and HSAs (Health Savings Account)
- Dependent Care
- EAP (Employee Assistance Program) program
- Discounts
- Learning and Development
