Head of Digital Growth

Mercola

. Drive high-volume user acquisition across paid and organic channels .

Posted 10/10/2026full-timeRemote • Florida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving user acquisition and optimizing subscription models within the consumer health sector, focusing on metrics such as CAC, LTV, and retention. Proven ability to execute growth strategies that scale user engagement and revenue in high-velocity environments.

Highest-signal resume keywords

User Acquisition StrategySubscription MonetizationGrowth Metrics ManagementConsumer Health ExperiencePerformance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CAC ReductionLTV:CAC AnalysisConversion Funnel OptimizationRetention Cohort AnalysisHybrid Subscription ModelsAI-Driven PersonalizationPerformance Metrics DocumentationGrowth-Driven Product ImprovementsTesting and IterationScaling User Engagement

Soft Skills

CollaborationExecutionAdaptabilityAnalytical ThinkingProblem Solving

Industry Keywords

Consumer HealthWellnessFitnessSubscription PlatformsMass-Market AdoptionEmerging ChannelsInfluencer MarketingAffiliate MarketingOnboarding OptimizationEngagement Strategies

About the role

Key responsibilities & impact

Drive high-volume user acquisition across paid and organic channels
Own performance across social, search, influencer, affiliate, and emerging channels
Design and optimize onboarding, trial, and subscription conversion flows
Improve activation, conversion, and early retention through continuous testing
Increase subscriber retention, engagement, and lifetime value
Optimize subscription monetization and upsell strategies
Own and manage core growth metrics including CAC, LTV, retention, and conversion
Partner with product and engineering to drive growth-driven product improvements
Build and scale a consumer health platform from early traction to millions of paying subscribers
Execute, test, iterate, and deliver measurable results quickly in a high-velocity environment

Requirements

What you’ll need

Proven success scaling a consumer app from installs to subscriptions to recurring revenue
Experience driving growth at millions-of-users scale
Demonstrated ability to reduce CAC while scaling volume
Background in consumer health, wellness, fitness, or adjacent subscription platforms
Deep expertise in LTV:CAC, retention cohorts, conversion funnels, and attribution
Track record with documented performance metrics and outcomes
Experience with hybrid subscription and product monetization models
Familiarity with AI-driven personalization and engagement
Background in hardware + software ecosystems
Experience scaling from early traction to mass-market adoption

Benefits

Comp & perks

Medical, Dental, and Vision coverage
Accident, Hospital Indemnity, and Critical Illness
Employee Assistance Program (EAP)
Employer Paid Life and AD&D Insurance
Optional Supplemental Life and AD&D Insurance
Short- and Long-Term Disability Insurance
Flexible Spending Accounts
Health Spending Accounts
Dayforce Wallet – get paid as you earn
Employee Discount
Retirement Planning (401k with matching contribution)
Pet Insurance
Wellness Program Offerings
Paid Time Off, accrued per pay period based on years of service, starting at 20 days annually
9 Paid Holidays per year, including 1 floating holiday
High-impact, ownership-driven role with direct influence on company growth
Opportunity to build and scale from early traction to massive adoption
Exposure to cutting-edge growth strategies and experimentation
Environment that rewards performance, speed, and measurable results