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Merkur

CRM Executive

Merkur

. Support the planning, creation and execution of CRM campaigns across various communication channels .

Posted 11/2/2026full-timeEspelkamp • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing CRM campaigns across multiple channels, with a strong focus on data-driven decision-making and optimization. Proficient in managing customer journeys and collaborating with cross-functional teams to enhance campaign effectiveness.

Highest-signal resume keywords
CRM Campaign ManagementA/B TestingEmail MarketingData AnalysisOnline Betting Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
A/B TestingEmail MarketingCampaign ExecutionData AnalysisQuality AssuranceExcelMS Office Applications
Soft Skills
Strong Communication SkillsCreativityCollaborationAttention to DetailCustomer Focus
Industry Keywords
Online BettingSportsbook PromotionsCasino PromotionsCustomer JourneysContent Optimization

About the role

Key responsibilities & impact
  • Support the planning, creation and execution of CRM campaigns across various communication channels
  • Set up and create email, SMS and push messages for various campaigns and ensure their timely execution
  • Support the creation and implementation of sportsbook and casino promotions
  • Work closely with central and local teams to develop targeted and effective customer journeys
  • Plan and execute A/B tests
  • Use A/B test results to identify optimization opportunities and support data-driven campaign decisions
  • Work closely with the content team to optimize campaign messaging
  • Identify new content opportunities for CRM activities
  • Perform quality assurance checks before campaigns go live, including reviewing journey setups, site content, newsletters, banners and other promotional materials

Requirements

What you’ll need
  • Experience in an online betting business, preferably, or in a similar role within an online business
  • Ability to manage multiple tasks simultaneously, prioritize effectively and meet deadlines in a dynamic work environment
  • Experience with Excel and other MS Office applications
  • Strong communication skills, creativity and a collaborative and resourceful approach to work
  • Very good English language skills, written and spoken
  • Good German language skills, written and spoken
  • High attention to detail
  • Customer focus
  • Keen interest in sports and betting
  • Ability to work effectively in an international team environment

Benefits

Comp & perks
  • Flexible working time models
  • Partially remote work
  • Competitive salary
  • High degree of personal responsibility
  • Diverse development opportunities throughout the entire group of companies
  • Open door attitude
  • Friendly corporate culture
  • Staff events
  • Departmental events
  • Local offers
  • Great office location