Google Ads Lead

Metaflow

. Strategically allocate budgets across all Google channels .

Posted 10/10/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on Google Ads budget management, strategic SEA funnel development, and data-driven decision-making. Proficient in leading teams through agile methodologies to optimize campaign performance and achieve customer acquisition cost targets.

Highest-signal resume keywords

Performance MarketingGoogle Ads Budget ManagementData-Driven MindsetStrategic SEA Funnel DevelopmentTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsSearch Engine AdvertisingAttribution ModelsCohort AnalyticsPerformance ReportingCampaign OptimizationBudget AllocationData AnalysisAgile MethodologiesScrum

Soft Skills

Strategic ThinkingCollaborationDecision-MakingFeedback ManagementCommunication

Tools & Technologies

YouTubeVideo AssetsPMaxDemand GenSearch CampaignsShopping Campaigns

Industry Keywords

Customer Acquisition CostPerformance MarketingSEABranded TrafficGeneric Search

About the role

Key responsibilities & impact

Strategically allocate budgets across all Google channels
Optimize low-performing campaigns, such as underperforming PMax or Demand Gen campaigns
Lead agile sprints and coordinate the Google squad to achieve CAC targets
Develop and prepare the strategic SEA funnel initiatives for upcoming quarters
Manage collaboration with the Brand Squad to maximize the use of high-end video assets (VSLs) for YouTube campaigns
Manage the combination of highly efficient branded traffic and profitable scaling of generic Search and Shopping campaigns

Requirements

What you’ll need

Several years of experience in performance marketing or SEA, with responsibility for Google Ads budgets
Experience leading teams with short decision-making and feedback cycles
Weekly performance reporting and ongoing data-driven reprioritization
Strong data-driven mindset
Confident working with real-time data, attribution models, and cohort analytics
Strong strategic skills in orchestrating complex Search and Shopping funnels
German at least at C1 level
English at B2 level or above
Scrum/Kanban experience is a plus, but not required

Benefits

Comp & perks

Fully mobile working and flexibility: work from anywhere in Germany
30 days of annual leave plus 2 additional charity days
Corporate benefits
Fitness allowance
Mental health platform (Nilo Health)
Mobility allowance
Animal sponsorship
Team events
Product packages
A listening ear whenever you need it