Senior Growth & Retention Specialist

Metaflow

. Design, build, and optimize CRM initiatives, from email flows and campaigns to segmentation and personalized customer communication .

Posted 11/5/2026full-timeRemote • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM initiatives, customer retention strategies, and data analysis to enhance Customer Lifetime Value. Proficient in utilizing AI and automation tools to optimize workflows and improve customer communication.

Highest-signal resume keywords

CRM ExperienceData AnalysisAI UtilizationKlaviyo ExperienceLeadership Potential

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer RetentionEmail CampaignsSegmentationTest ImplementationData Affinity

Soft Skills

Clear CommunicationCollaborationPragmatic Decision-Making

Tools & Technologies

KlaviyoKlarChatarminN8nClaude

Industry Keywords

E-CommerceD2CCustomer Lifetime ValuePersonalized CommunicationSubscription Models

About the role

Key responsibilities & impact

Design, build, and optimize CRM initiatives, from email flows and campaigns to segmentation and personalized customer communication
Analyze repeat-purchase behavior and derive actionable initiatives to increase customer retention and Customer Lifetime Value
Set up tests regularly, evaluate results, and further develop successful approaches
Use AI and automation to advance retention processes and streamline workflows
Challenge existing processes, contribute your own ideas, and take responsibility for their implementation
Work closely with the Head of Retention, E-Commerce, and management
Focus on hands-on operational work, with the opportunity to take on functional leadership responsibilities in the future

Requirements

What you’ll need

At least five years of hands-on experience in retention or CRM within e-commerce or D2C
Proven experience independently implementing flows, campaigns, and tests, and demonstrating their contribution to business success
Strong data affinity and an understanding of the connections between customer communication, repeat-purchase rate, and Customer Lifetime Value
Ability to use AI productively and automate recurring tasks and processes
Experience with Klaviyo, Klar, Chatarmin, n8n, and Claude
Ability to set clear priorities, make pragmatic decisions, and see ideas through to launch
Clear communication skills and enthusiasm for collaborating with teams across different functions
Residence in Germany is required
Excellent German skills at C1/C2 level
Good English skills for day-to-day professional communication
Experience with fast-growing brands, personalized customer communication, or subscription models is a plus
Initial leadership experience or an interest in taking on a future team lead role is a plus

Benefits

Comp & perks

Fully remote work and flexibility: Work from anywhere in Germany with a high degree of trust
30 days of vacation plus 2 additional charity days
Corporate benefits
Fitness allowance
Mental health platform (Nilo Health)
Mobility allowance
Pet sponsorship
Team events
Product packages