Product Marketing Manager

Metrc

. Gain a deep understanding of markets and buyers to support product go-to-market strategy .

Posted 10/9/2026full-timeLakeland • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on go-to-market strategies, market research, and customer engagement. Proficient in developing messaging and positioning for diverse stakeholders while leveraging data-driven insights to optimize marketing initiatives.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyMarket ResearchStrong Leadership SkillsMetrics-Oriented

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningCompetitive AnalysisSegmentationCustomer InterviewsData AnalysisProject ManagementContent DevelopmentCampaign StrategySaaS MarketingB2G/B2B Marketing

Soft Skills

StorytellingClear CommunicationSimplifying Complex TopicsCollaborationAnalytical Mindset

Tools & Technologies

Microsoft OfficeMarketing Automation ToolsBusiness Intelligence Tools

Certifications & Qualifications

Bachelor’s Degree in Business or Marketing

Industry Keywords

GovTechRegulated IndustriesProduct LaunchSales EnablementCustomer Success

About the role

Key responsibilities & impact

Gain a deep understanding of markets and buyers to support product go-to-market strategy
Serve as the bridge between product, sales, and customers
Own messaging, positioning, and go-to-market support for Metrc’s solutions and services
Collaborate with product management, sales, customer success, marketing, support, and regulatory teams
Define market opportunities and conduct segmentation and targeting exercises
Conduct market research, customer interviews, and competitive analysis
Develop differentiated product positioning and messaging for regulators, operators, and stakeholders
Support go-to-market planning and lead execution for product launches, feature releases, and market expansions
Write and socialize marketing plans, sales enablement plans, and solution playbooks
Provide market and buyer insights for campaign strategies, demand creation, and reputation building
Partner with marketing to create web, email, event, and thought-leadership content
Develop customer references, testimonials, and case studies
Act as an external thought leader through speaking engagements and written works
Partner with enablement teams to equip sales with pitch decks, battle cards, product collateral, talk tracks, playbooks, and training materials
Define and measure success metrics, optimize initiatives using performance data, and report required changes to the business

Requirements

What you’ll need

4+ years of product marketing experience, preferably in SaaS, GovTech, or regulated industries
Bachelor’s degree in business or marketing
Strong leadership skills to lead and interact with staff, colleagues, cross-functional teams, and third parties
Proven track record of launching products and driving adoption
Strong storytelling and professional, clear, and concise written and verbal communication skills
Ability to simplify complex topics
Metrics-oriented: able to set goals, manage projects and project teams, and analyze results
Ability to translate technical information into written customer-facing content and messaging
Analytical mindset with comfort using data to inform decisions
Proficient in Microsoft Office
Familiarity with marketing automation tools and business intelligence tools
Familiarity with B2G or B2B SaaS environments preferred
Limited travel required: 30%, subject to change
Ability to work in an in-office and remote position
Frequently required to sit, talk, or hear
Visual acuity to operate equipment, read technical information, and use a keyboard and mouse