Director, Social Media – Influencer Marketing

Mia Aesthetics

. Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms .

Posted 9/25/2026full-timeRemote • Florida • United StatesLeadWebsite

About the role

Key responsibilities & impact

Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms
Develop distinct strategies for national, location, and surgeon accounts
Establish content pillars, creative concepts, recurring series, and platform-specific strategies
Maintain a recognizable, culturally relevant, and differentiated brand voice
Use performance data and trends to identify content, formats, and creators to scale or adjust
Lead and develop Mia’s social media and influencer marketing organization
Establish roles, workflows, accountability, and performance expectations
Support location-based teams and build processes for planning, approvals, publishing, analytics, and account governance
Own influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards
Develop relationships with influencers, creators, patient ambassadors, and strategic partners
Track influencer performance, engagement, leads, consultations, deposits, procedures, and ROI
Establish KPIs and dashboards for account, content, employee, location, surgeon, and campaign performance
Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures
Translate social performance into recommendations and action plans
Partner with CRM, paid media, sales, and analytics teams to improve attribution and patient acquisition
Identify high-performing organic content for paid media and other marketing channels
Partner with content production teams on creative priorities, briefs, and deliverables
Ensure shoots generate reusable assets for social, paid media, email, SMS, and patient education
Balance professional production quality with authentic, platform-native content

Requirements

What you’ll need

7+ years of experience in social media, influencer marketing, digital content, or brand marketing
3+ years of people-management experience with a mid to large size team
Proven experience developing and executing social strategies for consumer-facing brands
Deep understanding of Instagram, TikTok, Facebook, YouTube, and emerging platforms
Strong knowledge of influencer marketing, creator partnerships, and performance measurement
Experience managing multi-account or multi-location social environments preferred
Strong creative judgment combined with analytical and performance-driven decision-making
Experience with social media management and analytics platforms such as Sprout Social, SocialPilot, Hootsuite, or similar
Strong leadership, communication, organizational, and project-management skills
Experience in healthcare, aesthetics, beauty, hospitality, lifestyle, or another visually driven consumer brand preferred

Benefits

Comp & perks

Fully remote work arrangement