Account-Based Marketing, Sales Activation Manager – B2B

Michelin

. Build actionable account and contact audiences using first-party data, second-party data, Salesforce, 6sense, and other approved sources .

Posted 10/7/2026full-timeGreenville • South Carolina • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, lead management, and the use of tools like 6sense and Salesforce to optimize sales processes and drive engagement. Proven ability to train sales teams and collaborate with cross-functional stakeholders to enhance lead quality and campaign effectiveness.

Highest-signal resume keywords

Account-Based MarketingLead ManagementSalesforce6senseTraining Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based Marketing ToolsLead GenerationSales ActivationSales EnablementData Analysis

Soft Skills

Relationship ManagementProblem-SolvingInfluencing SkillsFacilitation Skills

Tools & Technologies

Salesforce6senseZoomInfoTerminusDemand Base

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2B MarketingLead RoutingSales ProcessesAccount TargetingDigital Signals

About the role

Key responsibilities & impact

Build actionable account and contact audiences using first-party data, second-party data, Salesforce, 6sense, and other approved sources
Develop targeting strategies for Account Based Marketing (ABM) and lead-generation
Own the B2B strategy, administration, adoption, and continued optimization of 6sense
Use intent, engagement, firmographic, and CRM data to identify and prioritize accounts for marketing and sales action
Collaborate with marketing automation teams to validate audience setup, Salesforce campaigns, lead routing, dashboards, alerts, and sales processes before campaign launch
Lead campaign kickoff meetings with sales and inside sales
Train sales teams on 6sense, Salesforce lead visibility, account intelligence, prospecting tools, and digital signals
Partner with sales leaders, inside sales, and dealer teams to ensure leads and priority accounts are followed up appropriately
Identify and resolve lead-delivery, routing, visibility, ownership, and follow-up issues
Collaborate with dealer training team to develop lead-management and work order training for dealers
Gather sales feedback to improve audiences, lead quality, routing, campaign messaging, and future activation
Report on sales adoption, account engagement, lead progression, opportunity creation, pipeline influence, and digital-to-sales conversion

Requirements

What you’ll need

Bachelor’s degree required
3+ years of experience in account-based marketing, demand generation, sales activation, sales enablement, or a related B2B discipline
In-depth experience with account-based marketing tools such as 6sense, ZoomInfo, Terminus or Demand Base
In-depth experience with lead management in Salesforce and marketing automation tools
Experience working directly with field sales, inside sales, or dealer sales organizations
Strong understanding of lead management, account targeting, sales follow-up, and opportunity progression
Experience developing and delivering training for sales or dealer audiences
Ability to influence others, build enthusiasm, and drive adoption across sales teams
Strong facilitation, relationship-management, analytical, and problem-solving skills
Ability to influence cross-functional stakeholders without direct authority
Relocation to the Greenville-Spartanburg area will be required
This position is not available for immigration sponsorship

Benefits

Comp & perks

Cafeteria, credit union, trademark store and health center at the campus
Personalized development plans, mentorship, and cross-functional opportunities
Unique career paths and opportunities for advancement
Option to join one of our Connected Communities
Work on projects that matter, from sustainable materials to digital transformation
Sustainable business practices
Reasonable accommodations for disabilities and sincerely held religious beliefs
Hybrid schedule with potential for remote working days