Senior Manager – Product Marketing

Microchip Technology Inc.

. Own product strategy, business plans, product requirements documents, and competitive positioning for automotive wireless SoCs .

Posted 10/15/2026full-timeHeilbronn • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product strategy and management for automotive wireless SoCs, with a strong focus on defining feature sets, driving product differentiation, and engaging with cross-functional teams. Proven ability to analyze competitive landscapes and translate insights into actionable product requirements while maintaining a data-driven approach to product roadmaps.

Highest-signal resume keywords

Product StrategyWireless SoC DefinitionCompetitive AnalysisFinancial AcumenCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Wireless SoCRF IC ProductsBLEUWBWi-FiSubGHzRevenue ModelingForecastingMargin AnalysisProduct Business Plans

Soft Skills

Excellent CommunicationInfluencing SkillsEffective TeamworkIntegrityAccountability

Certifications & Qualifications

Bachelor’s Degree in Electrical EngineeringBachelor’s Degree in Computer EngineeringBachelor’s Degree in Computer ScienceMSEEMSCSMBA

Industry Keywords

Automotive Wireless SoCsCar Connectivity ConsortiumBluetooth SIGFiRaAutomotive Connectivity SemiconductorsVehicle AccessDigital KeyPEPSAutomotive Body ElectronicsProduct Portfolios

About the role

Key responsibilities & impact

Own product strategy, business plans, product requirements documents, and competitive positioning for automotive wireless SoCs
Define feature sets and drive trade-off decisions across BLE, UWB, and next-generation connectivity standards
Build and maintain a data-driven product roadmap based on customer needs, competitive dynamics, and technology evolution
Conduct competitive analysis of automotive wireless solutions and translate insights into product differentiation strategy
Track Bluetooth, UWB, and automotive connectivity standard evolution
Participate in industry standards bodies and consortia, including Car Connectivity Consortium, Bluetooth SIG, and FiRa
Translate consortium direction into actionable product requirements and customer-facing positioning
Partner with worldwide automotive sales, field application engineers, and regional business development teams on customer engagements, design-ins, and technical evaluations
Develop training materials, competitive collateral, and demonstration strategies for the field organization
Coordinate hardware, software/applications, IP acquisition, and validation teams to keep product definition milestones on track
Drive buy-vs-build and architectural decisions for key wireless IP blocks with engineering leadership

Requirements

What you’ll need

Bachelor’s degree in electrical engineering, Computer Engineering, Computer Science, or a related technical field
15+ years of relevant experience in semiconductor product marketing or product management
Hands-on experience defining wireless SoC or RF IC products (BLE, UWB, Wi-Fi, SubGHz, or similar)
Proven track record of driving business, generating new revenue, and releasing new products to market
Experience driving new product definition and product business plans
Ability to engage at a technical level with architecture, design, and applications
Familiarity with the competitive landscape in automotive connectivity semiconductors
Strong financial acumen, including revenue modeling, forecasting, and margin analysis for semiconductor product lines
Excellent communication skills and ability to influence cross-functional teams and leadership
Employment stability, reliability, and sustained accountability in prior roles
Effective teamwork and cross-functional collaboration
Integrity and accuracy in representing qualifications, experience, and credentials
Preferred: Direct experience in vehicle access, digital key, PEPS, or automotive body electronics product ecosystems
Preferred: Experience managing product portfolios spanning multiple technologies
Preferred: Familiarity with industry standards bodies and alliances
Preferred: MSEE, MSCS, or equivalent technical degree; MBA is a plus

Benefits

Comp & perks

Leadership Passage Programs supporting career growth
Employee development opportunities
Travel time: 0%–25%