Senior Manager, Influencer Marketing

Midi Health

. Develop and optimize Midi Health’s tiered creator strategy based on performance.

Posted 11/9/2026full-timeRemote • United StatesSenior💰 $144,000 - $186,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing influencer marketing strategies, including budget oversight, partnership frameworks, and compliance with healthcare advertising standards. Proven ability to leverage data-driven insights to optimize creator performance and drive brand awareness.

Highest-signal resume keywords

Influencer Marketing StrategyBudget ManagementNegotiation SkillsData-Driven Performance MeasurementHealthcare Advertising Compliance

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Influencer Program ManagementFinancial PlanningForecastingKPI DefinitionPerformance Metrics AnalysisContent Rights ManagementPartnership AdsWhitelistingCreator PartnershipsCampaign Execution

Soft Skills

Cross-Functional CollaborationStrategic ThinkingProcess ImprovementMentoringStakeholder Influence

Industry Keywords

HealthcareWellnessFTC GuidelinesSocial MarketingCreator EconomyDigital AdvertisingContent LicensingInfluencer PartnershipsHigh-Profile Talent ManagementRegulated Industry Experience

About the role

Key responsibilities & impact

Develop and optimize Midi Health’s tiered creator strategy based on performance.
Build and manage a vetted creator network across midlife health, wellness, lifestyle, and comedy on Instagram, TikTok, and YouTube.
Establish partnership frameworks covering deal structures, paid usage, whitelisting, exclusivity, and content rights.
Negotiate with creators, managers, talent agencies, and high-profile talent.
Define KPIs and measurement frameworks connecting influencer investment to brand awareness, patient acquisition, and conversion.
Partner with Growth and Paid Media on amplification and attribution.
Own planning, forecasting, pacing, and monthly reconciliation of a multi-million-dollar influencer marketing budget.
Lead influencer strategy and execution for brand moments, creator-led events, integrated campaigns, and celebrity partnerships.
Ensure creator content is medically accurate and complies with FTC and healthcare advertising standards.
Manage agency and talent partners, establish scalable operating processes, and mentor junior team members.

Requirements

What you’ll need

6–9 years of experience in influencer, creator, or social marketing, including 2–3+ years owning an influencer program end to end, ideally in-house.
Proven experience managing seven-figure or larger influencer marketing budgets, with strong financial planning, forecasting, and reconciliation skills.
Deep understanding of creator partnerships, paid amplification, whitelisting, partnership ads, licensed content, and usage rights.
Strong negotiation skills and experience managing relationships with creators, talent managers, agencies, and high-profile partners.
A data-driven approach to influencer marketing, with experience measuring performance through metrics such as CPM, CAC, conversions, and other business outcomes.
Experience in healthcare, wellness, or another regulated industry, with familiarity with FTC guidelines and advertising compliance.
Ability to balance strategic thinking with hands-on execution in a fast-moving, high-growth environment.
Strong cross-functional collaboration skills, with the confidence to influence stakeholders, manage competing priorities, and drive accountability.
A builder's mindset: you're energized by creating scalable systems, improving processes, and turning successful programs into repeatable growth engines.
All Candidates must be authorized to work in the United States without current or future sponsorship needs.

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Equity opportunities