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About the role
Key responsibilities & impact- Own and manage MiFinity's social media channels, including LinkedIn, Meta, X, and new platforms
- Develop and execute a content calendar balancing brand awareness, product updates, industry commentary, and community engagement
- Write, edit, and publish copy, short-form video scripts, carousels, stories, and other content
- Brief and collaborate with the designer, or perform basic edits, to produce polished, on-brand content
- Monitor channel performance and report on reach, engagement, follower growth, and content effectiveness
- Identify trends, platform updates, and content opportunities
- Support campaigns and product launches with social-first content strategies
- Assist with coordinating and managing paid social campaigns on Meta within predefined budgets and guidance
- Manage community engagement by responding to comments and participating in relevant conversations
- Represent the brand publicly and maintain compliance with regulated fintech content requirements
Requirements
What you’ll need- 3–5 years of experience managing social media for a brand – corporate or regulated industry experience preferred
- Strong copywriting skills with a feel for tone, voice, and platform-specific nuances
- Comfortable working across LinkedIn, Meta, X, and open to picking up new platforms as needed
- Some hands-on experience supporting or coordinating paid social activity on Meta
- Data-driven mindset: track performance, draw conclusions, and adjust
- Experience with analytics tools
- Able to manage own workload, hit deadlines, and stay organised without heavy supervision
- Fintech, payments, or iGaming industry experience is a strong plus
- Video editing skills or experience with tools like CapCut, Adobe Premiere, or similar
- Comfortable working in a fast-moving, regulated environment where messaging has to be accurate and compliant
- Exposure to other paid or organic social platforms beyond Meta is considered advantageous
Benefits
Comp & perks- Private Healthcare and Dental care post probation
- Continuous Development Program sponsoring further education through courses and workshops
- Free parking
- Remote work allowance post probation beginning at 3 weeks in year 1 and increasing with tenure
- Additional special leave days such as extra day for birthday/moving home, extra days for marriage, graduation, citizenship ceremony
- Study and Exam Leave to further support career and educational growth
- Generous company pension scheme with employer matching
- Hybrid working environment