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Freelance Brand Strategist
mindbodygreen.com. Turn brand briefs into compelling, insight-driven partnership concepts and winning pitches .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand strategy, with a strong focus on developing compelling partnership concepts and persuasive proposals. Proficient in crafting RFP responses and pitch decks while leveraging insights from the wellness, beauty, and lifestyle sectors.
Highest-signal resume keywords
Brand Strategy ExperienceRFP Response WritingPitch Deck DevelopmentGoogle Slides ProficiencyStrong Writing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyRFP Response WritingPitch Deck DevelopmentAudience InsightsStrategic Storytelling
Soft Skills
Ability to Work QuicklyAttention to DetailCreative Thinking
Tools & Technologies
Google SlidesPowerPoint
Industry Keywords
Branded ContentMediaAgency SettingsWellnessBeautyLifestyle
About the role
Key responsibilities & impact- Turn brand briefs into compelling, insight-driven partnership concepts and winning pitches
- Uncover natural connections between brands and the mindbodygreen audience
- Develop creative ideas beyond traditional media
- Bring ideas to life through strategic storytelling and persuasive proposals
- Partner with the Director of Brand Strategy and sales team
- Crack briefs and develop audience and cultural insights
- Build strategic stories
- Shape integrated content and media ideas
- Write and structure final decks
- Support projects ranging from individual sections to full RFP responses from kickoff through submission
Requirements
What you’ll need- 5 to 10 years of brand strategy experience
- Experience ideally in branded content, media, or agency settings
- Experience writing RFP responses or pitch decks
- Strong writing skills
- Ability to work quickly while maintaining quality
- Ability to identify insights in unfamiliar categories
- Proficiency with Google Slides and PowerPoint
- Ability to take a deck from rough outline to polished draft
- Experience across wellness, beauty, and lifestyle is a plus
- Ability to meet tight RFP timelines, including turnaround within a few days
- Resume and cover letter required to apply
Benefits
Comp & perks- Freelance, project-based work
- Flexible self-managed schedule with mutually agreed deadlines
- Check-ins during ET business hours as needed
- Fully remote work