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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a focus on developing and optimizing marketing programs, leveraging AI-native strategies, and enhancing website performance as a commercial asset. Strong stakeholder management and collaboration skills are essential for driving go-to-market initiatives and producing impactful marketing collateral.
Highest-signal resume keywords
B2B Marketing ExperienceMarketing Program ManagementAI-Native MarketingStakeholder ManagementWebsite Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content ProductionLead CaptureConversion OptimizationPaid Advertising ManagementEmail MarketingCRM PlatformsSocial Media ManagementCommercial Collateral ProductionCase Study DevelopmentProduct Launch
Soft Skills
CollaborationCommunicationProblem-SolvingAdaptabilityStakeholder Engagement
Tools & Technologies
CRM SoftwareSocial Media PlatformsWebsite Development ToolsMarketing Automation ToolsAI Applications
Industry Keywords
Go-To-Market InitiativesAccount-Based MarketingB2B SalesStartup ExperienceCommercial Strategy
About the role
Key responsibilities & impact- Support the global marketing team across regional support, content production, social media, and reporting
- Collaborate with business development to define objectives and deliver GTM initiatives
- Develop the website as a commercial asset through improved structure, messaging, lead capture, and conversion elements
- Build case studies and client stories with account teams
- Manage, report on, and optimise paid advertising and outbound email, LinkedIn, CRM, and automation strategies for ABM campaigns
- Produce commercial collateral, including slide decks, lead magnets, and one-pagers
- Identify and codify core products and services and launch and promote them with the content team
- Develop new categories, products, and service offers to attract clients and establish competitive advantage
- Identify marketing, sales, research, and reporting use cases for AI and build solutions
- Experiment with AI applications in AI-native marketing
- Travel nationally and internationally 0%–15% according to project, client, and organisational needs
Requirements
What you’ll need- 3–5 years of experience in B2B marketing
- 2–3 years of experience being responsible for marketing programmes
- At least 1 year of startup experience is a bonus
- Basic knowledge and literacy in software engineering
- Strong stakeholder management skills across a matrixed organisation
- Hands-on experience with website, social media, and CRM platforms
- Previous AI-native marketing work is desirable
- Must be based in Portugal
Benefits
Comp & perks- Flexible, supportive self-organization culture with autonomy over time and career
- Health insurance
- Open Holidays
- Flexible working hours and work arrangements
- Choice of working from hubs in Porto, Aveiro, or Coimbra, or remotely while based in Portugal
- Dedicated budget for training and conferences
- Transparent profit-sharing model
- Choice of laptop and peripherals
- Hotspot with unlimited usage in Portugal
- Mindera Annual Trip
- Sports and sharing groups
- Inclusive workplace and equal opportunity to grow