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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in Braze and customer engagement strategies, with a strong focus on developing multichannel lifecycle campaigns and analyzing performance metrics to drive growth and retention. Proficient in digital marketing and CRM platforms, enabling effective collaboration with marketing and product teams.
Highest-signal resume keywords
Braze ExpertiseDigital MarketingCustomer Engagement PlatformsMultichannel Campaign OptimizationAdvanced English Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth AnalyticsCustomer Lifecycle ManagementEmail MarketingMobile App MarketingPerformance Metrics Analysis
Soft Skills
CommunicationTraining FacilitationWorkshop Leadership
Tools & Technologies
BrazeSalesforce Marketing CloudAdobeSalesforceInsider
Industry Keywords
Digital Marketing StrategiesCustomer Behavior AnalysisRetention StrategiesRe-engagement CampaignsMarketing Automation
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Serve as the Braze expert for our clients, acting as the primary point of contact and translating business objectives into actionable growth strategies
- Analyze goals, KPIs, and customer behavior to develop Success Plans that maximize Braze adoption and deliver measurable results
- Build and optimize multichannel lifecycle campaigns (email, push, in-app, SMS, WhatsApp, and others), focusing on retention, re-engagement, and monetization
- Monitor and interpret performance, conversion, and behavioral metrics to identify opportunities for continuous improvement
- Lead workshops, training sessions, and strategy sessions to enable marketing and product teams to use Braze effectively
Requirements
What you’ll need- Advanced English proficiency (required)
- Degree in Marketing, Communications, Business, or a related field
- 3+ years of experience in digital marketing, growth analytics, or similar roles
- Demonstrated experience with Customer Engagement platforms (Braze, Insider, MoEngage, Salesforce Marketing Cloud, Adobe)
- Knowledge of digital marketing strategies and channels, such as email marketing, mobile app marketing, and customer lifecycle management
- Familiarity with marketing automation and CRM platforms (e.g., Salesforce, Insider)
Benefits
Comp & perks- Competitive salary
- Health and dental insurance with no copay (Porto Seguro)
- Caju card for meal and food allowances, plus credit benefits
- Hybrid work – 2 days per week at WeWork Rio Claro (near Avenida Paulista)
- English and Spanish classes
- 20 days of study leave per year (time off to focus on your studies)
- Extended Family Leave, Adaptation Benefit, and Baby Bonus
- Summer Short Friday (every Friday in January, work only until 2:00 p.m.)
