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Marketing Specialist
Mindfulsouls.com. Maintain a proactive marketing calendar covering seasonal events, product launches, promotions, and customer needs across US, Canada, Europe/UK, and Australia markets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in e-commerce marketing, including campaign management, product launches, and performance analysis. Proficient in project coordination and cross-functional collaboration to drive marketing initiatives and optimize customer engagement.
Highest-signal resume keywords
E-Commerce Marketing ExperienceShopify ProficiencyProject Management SkillsAnalytical ThinkingCross-Functional Team Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementProduct Launch ManagementPerformance AnalysisDiscount StrategyBundle CreationCustomer Value AnalysisQuality ControlData InterpretationMulti-Market ManagementCustomer Lifecycle Marketing
Soft Skills
Strong Communication SkillsAttention to DetailInitiativePlanning and PrioritizationIndependent Work
Tools & Technologies
ShopifyAsanaSpreadsheetsAfterSellKlaviyoKnoCommerce
Industry Keywords
E-CommercePromotionsProduct PerformanceCustomer SurveysUpsell OptimizationMarketing CalendarCreative RequirementsInventory ManagementRevenue OptimizationCustomer Personas
About the role
Key responsibilities & impact- Maintain a proactive marketing calendar covering seasonal events, product launches, promotions, and customer needs across US, Canada, Europe/UK, and Australia markets
- Translate marketing ideas into actionable plans with briefs, timelines, responsibilities, dependencies, and review checkpoints
- Coordinate with copywriting, design, inventory, website, email, and other relevant teams
- Provide campaign ideas, product selections, offers, creative requirements, collections, landing pages, and verified URLs to the email marketing team
- Develop and recommend bundles, free gifts, themed collections, and discount offers based on customer relevance, inventory, product performance, profitability, and feasibility
- Create or coordinate Shopify product listings, collections, homepage banners, and landing page updates
- Ensure accuracy of product details, pricing, currencies, promotional messaging, and links across devices and markets
- Coordinate product launches from planning through execution, including inventory readiness, approvals, stakeholder alignment, and quality checks
- Monitor AfterSell upsell funnels for product availability, technical issues, and performance changes
- Recommend and test improvements to increase conversion rates, average order value, and revenue per eligible visit
- Coordinate customer surveys and analyze product and campaign performance
- Investigate changes in results and recommend data-supported improvements
- Maintain project workflows in Asana, track deliverables and dependencies, communicate blockers, and develop SOPs and templates
- Work cross-functionally with marketing, creative, email, inventory, and website teams to deliver campaigns and marketing initiatives
Requirements
What you’ll need- 2–4 years of relevant e-commerce marketing experience, or equivalent demonstrated experience managing comparable responsibilities
- Proven experience managing promotions, product launches, or bundle campaigns from planning through execution
- Hands-on experience with Shopify and coordinating with cross-functional teams
- Experience analyzing marketing or product performance and using insights to improve campaigns and offers
- Demonstrated ability to manage multiple projects and deadlines using structured project management practices
- Strong written and verbal communication skills in English
- Strong ownership, initiative, and ability to work independently with minimal supervision
- Excellent planning, prioritization, and project coordination skills
- Sound commercial understanding of discounts, bundles, contribution margins, inventory constraints, and customer value
- Analytical thinking and ability to interpret performance metrics and translate insights into actionable recommendations
- High attention to detail and commitment to quality control
- Proficiency in Shopify, Asana, and spreadsheets
- Ability to review and validate AI-assisted outputs for accuracy and quality
- Preferred: experience managing multi-market e-commerce stores
- Preferred: familiarity with AfterSell or similar upsell and post-purchase optimization tools
- Preferred: experience with KnoCommerce or other customer survey and research platforms
- Preferred: exposure to subscription-based products, customer personas, and customer lifecycle marketing
- Preferred: experience collaborating with Klaviyo or supporting direct mail and web push campaigns