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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating AI-generated performance creatives for paid social campaigns, with a strong focus on storytelling, trend adaptation, and data-driven analysis of ad performance metrics. Proficient in utilizing AI tools for content creation and staying current with industry best practices.
Highest-signal resume keywords
AI-Generated Content CreationPerformance MarketingCreative StorytellingAd Performance AnalysisTrend Identification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content Hypothesis GenerationVideo EditingStatic Asset CreationAd Concept DevelopmentPerformance Metrics Analysis
Soft Skills
CollaborationAdaptabilityCreativity
Tools & Technologies
AI Image Generation ToolsAI Video Generation ToolsAd Platforms
Industry Keywords
Paid Social ChannelsViral MechanicsNative AdvertisingMental HealthWellbeing
About the role
Key responsibilities & impact- Create short-form and long-form AI-generated performance creatives, including video and static assets, for Meta, TikTok, YouTube, and other paid social channels
- Generate content hypotheses and rapidly test ideas
- Analyze creative performance and iterate based on data
- Research competitor ads, trending ad formats, native/UGC-style creatives, and platform-specific paid social best practices
- Collaborate with the Growth/Performance Marketing team on briefs, test plans, and iteration cycles
- Experiment with hooks, storytelling formats, editing styles, and ad concepts to combat creative fatigue
- Stay current with AI image and video generation tools and use them daily to produce ad variations at scale
- Create performance creatives on topics related to mental health and wellbeing
- Participate in the candidate journey including recruiter screening, CMO interview, test task, and final interview with co-founders
Requirements
What you’ll need- Experience creating AI-generated content specifically for performance/paid campaigns on TikTok, Instagram, and YouTube
- Portfolio with actual ad creatives, not just organic content, is a big plus
- Creative storytelling adapted for short attention spans and conversion-focused hooks
- Strong understanding of viral mechanics, internet culture, and native-feeling advertising
- Ability to identify trends early and adapt them creatively
- Confident use of AI tools for content creation
- Confident use of AI tools for image and video generation
- Comfort reading basic ad performance metrics (CTR, CPA, ROAS, hook rate, thumb-stop rate) and working from ad platform data is a huge plus
- Ideally located in the CET or EET time zone
Benefits
Comp & perks- 20 days of paid vacation (flexible days off)
- Competitive salary
- Therapy on Mindly
- High level of ownership and creative freedom
- Fast experimentation environment
- High level of autonomy
- Strong team of A-players
