Freelance Brand Designer

Mindrift

. Create strong visual identities for real-world brands and products for the Tendem project .

Posted 10/4/2026part-timeRemote • IndiaJuniorMid-Level💰 $34 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand design and visual identity creation, with a strong focus on developing scalable brand assets and ensuring consistency across digital and print mediums. Proficient in applying strategic design principles to create impactful brand guidelines and visual systems.

Highest-signal resume keywords

Brand Identity CreationAdobe Creative SuiteFigmaGraphic DesignVisual Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Logo DesignColor Palette DevelopmentTypography SystemsBrand Guidelines DevelopmentVisual Identity Design

Soft Skills

Detail-Obsessed ApproachStrong Organizational SkillsSelf-Directed Work Ethic

Tools & Technologies

Adobe IllustratorAdobe PhotoshopAdobe InDesign

Certifications & Qualifications

Bachelor’s Degree in Graphic DesignMaster’s Degree in Visual Arts

Industry Keywords

Brand StrategyVisual SystemsDigital MediumsPrint MediumsCohesive Visual Touchpoints

About the role

Key responsibilities & impact

Create strong visual identities for real-world brands and products for the Tendem project
Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes
Create, organize, and deliver variations of core brand elements
Ensure brand consistency across internal and external materials, including pitch decks and social media kits
Build scalable, long-lasting visual systems aligned with modern design standards
Validate designs across platforms and ensure brand aesthetics translate across digital and print mediums
Modernize aesthetics and ensure cohesive visual touchpoints across various mediums
Apply brand strategy, visual identity, and design systems expertise to create cohesive, modern, impactful brand assets

Requirements

What you’ll need

At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable
Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields is a plus
Strong portfolio heavily focused on brand identity creation, logo design, and comprehensive brand guidelines
Deep understanding of how core branding translates across digital and print mediums
Strategic, detail-obsessed approach
Ability to work independently to build long-lasting visual systems
Expertise in building foundational brand assets from scratch, including scalable logos, distinct color palettes, and typography systems
Deep proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
Proven ability to translate brand DNA across digital social media kits, corporate pitch decks, and print materials
Strong organizational skills to develop brand guidelines, style guides, and structured asset libraries
Self-directed work ethic and ability to troubleshoot independently
Portfolio showcasing branding work (logos, identity systems, guidelines) must be included in the CV
English proficiency: Upper-intermediate (B2) or above (required)

Benefits

Comp & perks

Flexible schedule / ability to contribute on your own schedule
Freelance project work
Estimated workload of 10–20 hours per week during active project phases