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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand design and visual identity creation, with a strong focus on developing scalable brand assets and ensuring visual consistency across digital and print mediums. Proficient in utilizing design tools to create comprehensive brand guidelines and deliver high-quality visual materials.
Highest-signal resume keywords
Brand Identity CreationAdobe Creative Suite ProficiencyFigma ExpertiseVisual ConsistencyOrganizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand DesignGraphic DesignArt DirectionVisual CommunicationsLogo DesignColor PalettesTypography SystemsBrand Guidelines DevelopmentDigital and Print MediumsVisual Identity
Soft Skills
Detail-Focused MindsetSelf-Directed Work EthicTroubleshooting Ability
Tools & Technologies
Adobe IllustratorAdobe PhotoshopAdobe InDesignFigma
Certifications & Qualifications
Bachelor’s Degree in Graphic DesignMaster’s Degree in Graphic Design
Industry Keywords
Brand StrategyVisual IdentityDesign SystemsSocial Media KitsPitch DecksAsset Libraries
About the role
Key responsibilities & impact- Create strong visual identities for real-world brands and products for the Tendem project
- Develop foundational brand assets, including logos, complete visual identities, and comprehensive color schemes
- Create, organize, and deliver variations of core brand elements
- Ensure brand consistency across internal and external materials, including pitch decks and social media kits
- Build scalable, long-lasting visual systems aligned with modern design standards
- Validate design quality across digital and print mediums
- Modernize brand aesthetics and ensure cohesive visual touchpoints across various mediums
- Apply brand strategy, visual identity, and design systems expertise to brand asset creation
Requirements
What you’ll need- At least 2 years of relevant experience in brand design, graphic design, art direction, or visual communications is desirable
- Bachelor’s or Master’s Degree in Graphic Design, Visual Arts, Communication Design, or related creative fields is a plus
- Strong portfolio focused on brand identity creation, logo design, and comprehensive brand guidelines
- Deep understanding of translating core branding across digital and print mediums
- Expertise in foundational brand assets, scalable logos, color palettes, and typography systems
- Deep proficiency with Adobe Creative Suite, including Illustrator, Photoshop, and InDesign
- Deep proficiency with Figma
- Proven ability to adapt brand identity across social media kits, corporate pitch decks, and print materials
- Strong organizational skills for developing brand guidelines, style guides, and structured asset libraries
- Strategic, detail-focused mindset
- Strong dedication to visual consistency
- Self-directed work ethic and ability to troubleshoot independently
- Portfolio showcasing branding work must be included in the CV
- English proficiency at Upper-intermediate (B2) or above is required
Benefits
Comp & perks- Flexible freelance schedule
- Remote work
- Opportunity to contribute to innovative technology and AI projects
- Estimated workload of 10–20 hours per week during active project phases
- Ability to start contributing after application and qualification(s)
